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Aaron Melgar

Aaron is a SiliconANGLE writer covering news events with theCUBE. He studied physics at Santa Clara University and has been on the cutting-edge of technology since starting his career at Qualcomm. More recently, he has taken a strong interest in understanding consumer behavior during interactions with technology. Aaron lives in San Francisco and enjoys travel, reading, wine tasting and meeting people over coffee.

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Latest from Aaron Melgar

Customer success, inbound sales at the heart of ServiceNow’s B2B growth strategy

APPS By AARON MELGAR9 YEARS AGO

Consumers are now accustomed to a minimum quality of user experience when interacting with technology, and the workplace is no exception. ServiceNow Inc., a business operations management company, started by consumerizing information technology service management experience and is quickly expanding to other operations, including human resources and customer success. The …

Cybersecurity battles: Solving the operational complexity dilemma

INFRA By AARON MELGAR9 YEARS AGO

Companies are charging through their digital transformations to enable data-driven approaches that can provide a competitive edge in their products or operations. As more data is brought online and the complexity of an operating environment increases, however, the rise of the darknet information …

Differentiation trumps innovation, says HPE tech guru Tom Bradicich

THOUGHT LEADERSHIP By AARON MELGAR9 YEARS AGO

Technology companies of all sizes — from nascent startups to large enterprises — strive to differentiate product lines and maintain an edge over the competition. In an upcoming book, “The 1st Mover,” author and tech expert Tom Bradicich provides insights into processes that have proven to deliver …

The data-governance debacle and the cloud-native solution

CLOUD By AARON MELGAR9 YEARS AGO

The shift toward cloud-native infrastructure has advantages in software application flexibility, providing businesses particular value when it comes to data governance. But technical challenges have inhibited enterprise adoption, notably in getting an application to run in multiple environments with varied underlying infrastructures. To address these tech challenges, stateful applications that …

VC assesses Chinese market expansion, ICO woes, healthcare innovation

THOUGHT LEADERSHIP By AARON MELGAR9 YEARS AGO

Silicon Valley venture capital firm BlueRun Ventures LP has seen tremendous success with investments in companies such as Waze Mobile Ltd. and PayPal Holdings Inc. The firm has also been active in the expanding Chinese market, which was originally seen as a copycat to the United States …

Storage integration, inbound sales channel drives growth for Reduxio

BIG DATA By AARON MELGAR9 YEARS AGO

In the highly competitive data storage and protection industries, startup companies need to differentiate along multiple axes to achieve meaningful market penetration. Reduxio Inc., an enterprise computer storage company, maintains a strong culture of innovation to differentiate from larger incumbents and competing startups.  …

Hybrid infrastructure layer flattening out, according to PWC

INFRA By AARON MELGAR9 YEARS AGO

For companies without a core competency in technology, consulting firms often help drive business outcomes that include faster feature releases, incorporating third-party innovation, and improving developer experiences. The conversations with client companies often start with a public cloud approach, but shifts to hybrid infrastructure …

How Baobab Studios aims to make VR more responsive

EMERGING TECH By AARON MELGAR9 YEARS AGO

Veterans of the film animation and computer gaming industry are coming together to create content for the new medium that virtual reality provides. A VR experience from Baobab Studios Inc., a VR animation technology company, allows users to not only be immersed in …

Blockchain enables innovation in ICOs, IoT security for women

EMERGING TECH By AARON MELGAR9 YEARS AGO

Blockchain’s system of distributed ledgers for transactional data is becoming a platform technology for enabling continued innovation in the same way that consumer network routers did during the first internet boom. While blockchain technology applies to a wide range of applications including …

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