Aaron Melgar

Aaron is a SiliconANGLE writer covering news events with theCUBE. He studied physics at Santa Clara University and has been on the cutting-edge of technology since starting his career at Qualcomm. More recently, he has taken a strong interest in understanding consumer behavior during interactions with technology. Aaron lives in San Francisco and enjoys travel, reading, wine tasting and meeting people over coffee.

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Latest from Aaron Melgar

New ‘data world’ results in more authentic customer engagement

APPS By AARON MELGAR9 YEARS AGO

As competition for the attention of the billions of technology users around the world escalates, companies strive to create the best possible experience for consumers. A lot of these strategies revolve around creating authentic customer/user engagement campaigns from a marketing perspective to build …

Marketing automation enables high-touch engagement, including for mom and pop shops

BIG DATA By AARON MELGAR9 YEARS AGO

As underlying infrastructure technology matures, companies are turning their attention to user experience improvements to differentiate and add value for their partners. Taulia Inc., a company facilitating early payments on purchase orders, first focused its marketing effort on acquiring buyers as paying …

What does it mean to be fully cloud native? Illumio CCO weighs in

CLOUD By AARON MELGAR9 YEARS AGO

The transition to cloud computing requires a lot of different pieces, including networking security and virtualization, all moving toward a common goal. Alan Cohen (pictured), chief commercial officer of Illumio Inc., shared his view on what it means to be fully cloud native, …

Ready-made apps, operations mindset enable faster data science applications

BIG DATA By AARON MELGAR9 YEARS AGO

Simply developing accurate data science models presents such a big effort that many companies overlook the challenges associated with bringing these models to production. To help facilitate this process, DataTorrent Inc. is using its open-source engine Apache Apex to help businesses better utilize real-time big data …

Virtualization gives banking IT teams more control over security and compliance

INFRA By AARON MELGAR9 YEARS AGO

The financial services sector has historically been viewed as a legacy industry with behemoth organizations slow to adopt change. In the face of increasing cybersecurity threats, however, banks are empowering their information technology departments to re-tool their infrastructure to ensure the latest security …

APIs and interoperability keys to future business success in open-source world

INFRA By AARON MELGAR9 YEARS AGO

As computing trends like virtualization, containers or edge continue to create churn in the industry, companies are hard-pressed to maintain a competitive edge. Rob Young (pictured, right), manager of virtualization product and strategy at Red Hat Inc., says his company’s position as an …

Enabling on-premises-style control over public cloud solutions

INFRA By AARON MELGAR9 YEARS AGO

As the industry consolidates around a few cloud service providers, smaller companies are finding innovative ways to carve out market share by targeting niche, high-value use cases. Zadara Storage Inc., an enterprise storage as a service company, created an opex business model …

Cross-functional DevOps and developer teams enable faster innovation

APPS By AARON MELGAR9 YEARS AGO

While some question the role of developers in the operations and infrastructure-focused VMware Inc. community, others view the collaboration between developers and classical DevOps people as an indication of a healthy organization. As Rebecca Fitzhugh (pictured, left), technical marketing engineer at Rubrik Inc., …

Heterogeneous computing environments offer opportunity for innovation, says VC

INFRA By AARON MELGAR9 YEARS AGO

The diversity of use cases and application requirements make it impossible for a single infrastructure architecture to dominate the market. While many see this as a challenge, Steve Herrod (pictured), managing director at General Catalyst Partners, shared why he thinks this trend toward heterogeneous …

OVH brings clarity for vCloud Air strategy as pure infrastructure play

CLOUD By AARON MELGAR9 YEARS AGO

As infrastructure providers grow larger and expand beyond their core offerings, segments where companies used to collaborate are starting to become arenas for competition. As a result, companies like VMware Inc. are spinning off business units where they are not competitive enough, …

Aaron Melgar

Latest from Aaron Melgar

New ‘data world’ results in more authentic customer engagement

Marketing automation enables high-touch engagement, including for mom and pop shops

Ready-made apps, operations mindset enable faster data science applications

Virtualization gives banking IT teams more control over security and compliance

APIs and interoperability keys to future business success in open-source world

Enabling on-premises-style control over public cloud solutions

Cross-functional DevOps and developer teams enable faster innovation

Heterogeneous computing environments offer opportunity for innovation, says VC

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