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Alex Calic

NEWS

The Death of the Ad Salesman [Advertising Evolution]

By Alex Calic
Recently, Clearspring Technologies [disclosure: I used to work there.] publicly announced its new direction as an audience buying platform, leveraging the widespread distribution of its AddThis social sharing tool to aggregate intent-oriented data from…

NEWS

Where Does Online Video Go From Here?

By Alex Calic
Google’s acquisition of YouTube in October 2006 was supposed to usher in a new era of opportunity for video creation, distribution and monetization that leveraged the power of the internet. Now, three and a…

The-Latest

How the Mobile OS Wars Will Be Won

By Alex Calic
The future of the mobile industry is pretty clear- it’s all about data. Data revenues have allowed U.S. carriers to keep subscriber ARPU’s relatively stable in the face of 30% declines in voice revenues…

NEWS

Nevermind the iPad, What’s Next for Apple?

By Alex Calic
Now that the long-rumored Apple tablet has finally been unveiled as the iPad, we can turn our attention towards figuring out what Apple’s next big product launch might be. Based on the evolution of…

The-Latest

The Death of “Viral Widgets” [Finally]

By Alex Calic
Last month Joe Marchese, President of SocialVibe, authored a guest article on MediaPost entitled The Widget is Dead. Then earlier this month Clearspring announced that it was deprecating Launchpad, its original widget sharing platform…

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