Angela Connor
Latest from Angela Connor
When a Facebook Status Update Goes Horribly Wrong
How long does it take to anger a slew of fans on your own Facebook page? Let’s ask Nikon. A status update posted on their Facebook wall yesterday has garnered 1,677 likes; 1,233 shares and 3,008 comments. Numbers to die for in most cases, but not this one. The backlash has also resulted in a ...
Who Will Be the First Social Sideline Reporter?
When I see something smart, I just have to share it. And this move by the Phoenix Suns is just that…smart. The Phoenix Suns will become the first NBA team to hire what they call a Social Sideline Reporter. Now, I’m sure that there are other variations of this kind of position out there but ...
Be Smart About What You Post on LinkedIn
It’s one thing to gripe on Twitter. People expect it. If it’s a customer service issue and you’re lucky – the right person from Company X will see it, work to resolve your issue, and you can move on. It’s a common occurrence these days as some companies are offering better customer service on Twitter ...
Father’s Day, Facebook and T.G.I. Friday’s
Talk about serving your audience on Facebook. Couple that with capitalizing on customer interests and an upcoming holiday and it’s hard to deny that T.G.I. Friday’s® has a winner on its hands with the new Buy a Beer App. As someone who is constantly encouraging clients to push the envelope with Facebook and brainstorming new ...
True Community Must Be Earned
It’s been a long time since I’ve posted. It’s not that I haven’t been motivated, nor that I didn’t have the time. I never have the time. I’m pretty sure that no one really has time to blog, we all just make it happen. And typically I do. But I haven’t lately. But a recent ...
Live from a Community Manager’s Inbox
I am always happy to discuss the difficulty of managing an online community. I’ve written about the misconceptions, provided tips on what it takes to find success, and explained the differences between a community manager and a social media manager. Because I don’t actively manage an online community any more, I don’t share as many ...
New Facebook “Fan Pages” Show Rules of Engagement are Still Important
Now that admins of Facebook fan pages can comment on Facebook profiles and other fan pages as the representatives of those pages, not themselves, there is going to be a huge wave of unwanted content floating around. (If you want details, read this Mashable post.) I’m going to go all out and call it a ...
Community Management is More than the Empty Calories of Platitudes
It is not easy being a community manager. It seems that many people are content to call themselves community managers because they manage a Twitter account, post content on a Facebook fan page (with the goal of “engaging” the masses, or at least those who actually visit the page or allow posts on their newsfeeds) ...
The first rule of social communications: Keep emotions at bay
If you learn anything about communicating across social channels in 2011, let it be this: Never write anything when you’re angry. I’ll take it one step further and add that you should never respond to any comments that bring out emotions you feel you cannot control. Here’s an example: You’re reading a highly critical comment ...
Don’t underestimate the power of lurkers
Diving into a community head first can be intimidating for some people, even though it may be second nature to you and me. Sometimes it’s much easier to stay in the background and lurk, enjoying the community with no real commitment. It’s the lurkers sometimes, who contribute to that valuable “time spent” stat community managers ...