Angela Connor
Latest from Angela Connor
Beware of misleading community manager job descriptions
If you’re looking for your first job as a community manager, the best piece of advice I can give you is not to get too caught up in the shiny job description. The second best piece of advice I can offer is that you embark on your journey with a clear understanding of the fact ...
Every comment counts
Every tweet, Facebook update and comment posted online is a form of communication. Whether that comment is on a blog post, news article, YouTube video or Flickr photo, it counts. So my question is this: Why isn’t this content being held to the same high standard and given the same level of thought as traditional ...
Have you developed your personal social media policy?
Have you ever gotten into a discussion with someone about personal vs. professional accounts on social networks? Some people believe it’s impossible to separate the two. Others create two different profiles on their favorite social networks and drive themselves crazy trying to manage it all. There are people who freak out each time they get ...
Building relationships online is not a line item for your checklist
As you begin to make resolutions for 2011, please don’t add a line item to your list about “building relationships online” or “engaging with customers through social media” without putting some real thought into how you will do it, and most importantly how you will sustain it. But even before doing that, think about why ...
Maybe you are a social media guru, expert or maven
I find it utterly ridiculous how upset people get over the fact that someone calls themselves an expert. Particularly when it comes to social media. If a person sees themselves as a guru or a maven or even a goddess, what business is it of yours, or mine for that matter? Seriously. Unless you’ve hired ...
Does online community outsourcing work?
Before I begin to answer that question, I will share a snippet from a post over on the Harvard Business Review: Firms that lack leaders with social media skills are often tempted to outsource community management to outsiders, such as web development firms or advertising agencies. Unfortunately, this increases the risk of failure. The problem ...
Ning Stays Relevant, Continues to Chart its Own Course
I am always rooting for Ning. From the very beginning Ning made things easy. People migrated to the platform for its ease of use and the sheer power it gave them to connect around an area of interest, issue or cause. Remember when Ning announced that it was phasing out “free” back in April? I’ll ...
Why Marketers Should Care About the Way We Share News
CNN has released the results of what I deem a very powerful study, making the connection between all of the news-sharing madness happening across the social space, and how advertisers benefit. The global research study into the power of news and recommendation, called POWNAR, was pretty high-tech. According to CNN, it included: “a thorough semiotic ...
The Tide is Turning on Facebook
The tide is turning. People are finally realizing that the online communities they’ve left abandoned could probably use some attention. I don’t know if this is due to frustrations with Facebook or mounting concerns over the fact that they’ve put all of their eggs in someone else’s basket and not enough in their own. It ...
Why Don’t People Log Into My Blog with Facebook Connect?
ReadWriteWeb posted fascinating results about the use of third-party logins earlier this week revealing that Facebook dominates all others. What that means is people are opting to login to other websites using their Facebook credentials more so than others. But, when it comes to news sites, Facebook falls way behind. It seems that when using ...