Daisy Whitney
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Kevin Nalty: “There is no correlation between production value and video views.”
Viral video is dead. Long live low production values. The cheaper the better. Those are the sage words of Kevin Nalty, who is an online video strategist, a career marketer, and a YouTube star with more than 100 million views of his videos. In this episode of the New Media Minute, shot on location at ...
GaryVee To Executives: Social Media is a Marathon, Not a Sprint
Even if you love your corporate job, you should build your personal brand. That’s the advice of Gary Vaynerchuk, the multi-million dollar businessman, uber-popular video star and now New York Times bestselling author. In his latest book "Crush It," Gary evangelizes his philosophy on how to build your own brand equity. But how can you ...
Using VC Methodology a Good Method When Picking a Social Media Gameplan
Advertisers and marketers can use the techniques of venture capitalists in evaluating new advertising platforms, technologies and tools, said online-advertising-executive-turned-venture capitalist Brian McAndrews of Madrona Venture Group at the recent iMedia Summit, as you’ll find out in this week’s New Media Minute. That includes assessing the market opportunity, the timing and the management team of ...