Daisy Whitney
Latest from Daisy Whitney
Daisy Whitney’s New Media Minute: David Pescovitz and Changes in Media
Media is changing so we might as well get good at it. That’s what David Pescovitz, founder of Boing Boing and a thought leader at the Institute for the Future says. Daisy Whitney had a chance to nab an interview with this visionary mind and asked him what we should be afraid of and what ...
Daisy Whitney Turns the Spotlight Onto Books [New Media Minute, Purple Hair Edition]
As publishers continue to wrap their arms around digital books and as high-profile authors like Seth Godin announce their departure from traditional publishing, the book business is quickly experimenting with new media platforms. So keep an eye on an intriguing new company launching officially this fall called Figment Fiction, that marries social networking, community and ...
The Social Media Ripple Effect on OldTeeVee
Does online buzz for a TV show equate to better ratings for that show? Not always, but it often translates into more engagement with the show and with the commercials in it – and engagement is a key metric for advertisers. Social media monitoring company Networked Insights has found that media agencies are improving efficiency ...
Will “The Pillars” Amplified Edition Take the iPad eBook to the Next Level?
Everyone from book publishers to magazine concerns to TV networks have been trying to figure out their tablet and iPad strategies. And now the premium cable network Starz partnered with book publisher Penguin in a deal that helps Starz promote an original series and helps Penguin promote its author Ken Follet’s bestseller The Pillars of ...
Break.com CEO Keith Richman on Closing the Ad Deal
Brand advertisers are increasingly asking Web sites and publishers to conduct "intent-to-purchase" studies that measure the success or failure of a Web video campaign. Break Media CEO Keith Richman tells Daisy Whitney in this week’s New Media Minute how advertisers and publishers can use that data to improve their campaigns.
Rev3 and Take180 on Surviving in New Media and Web Video
Is brand integration the wrong approach to Web video advertising? It may very well be, said Chris Williams, the general manager for Disney-owned digital studio Take180. I caught up with him at the NATPE LATVFest this week and he shared his contrarian point of view on why he believes pre-rolls are a smarter and more ...
How To: Get the Most from Your Video Ad Buy
Brands and advertisers are spending a lot more money in online video. But how can they make sure their ads run in brand-safe environments and that they get the most out of their investment? Here are some best practices and tips to follow from Daisy Whitney and ScanScout in this week’s New Media Minute.
Make Money Now! Secrets to iPad Success! Click Here! [New Media Minute]
Want to make money and grow audiences with an iPad app? Then learn the secrets to iPad app success! In this week’s New Media Minute, Daisy Whitney shares key takeaways and best practices for brands, marketers and content creators who want to make compelling iPad apps.
Mea Culpa: Cord Cutting May Not Yet Be a Trend
In the last year, the nation’s largest TV providers added more than 1.7 million new video customers, suggesting that cord cutting is not a trend, according to fresh research from Leichtman Research Group as Daisy Whitney reports in this week’s New Media Minute. The research firm analyzed official data from cable, satellite and telco operators ...
Online Ad Police Aim to Protect Brands
Did your online ad run where it was supposed to? That’s the question a lot of advertisers want to know as they spend more money online and in Web video specifically – upwards of 35% more dollars this year alone. Which means we’re now seeing a number of technology players offering online ad verification — ...