Daisy Whitney
Latest from Daisy Whitney
Ericsson Sponsors Mini-Documentary Series
Media company Alloy Entertainment has begun international deal-making for its digital series as it embarks on plan to launch four to six digital shows each year. Other digital studios like Take180 and Mondo Media are also cranking on foreign rights. In this episode of the New Media Minute, Daisy Whitney details the latest international endeavors ...
CableCo Cord-Cutting Finally a Reality. Are You the One in Eight?
Has the time finally come to cut the cord? A recent study from the Yankee Group found that one in eight consumers plan to cut back or ditch entirely their pay TV service this year and live off the Internet only. In this week’s New Media Minute, Daisy Whitney looks into why consumers are going ...
Daisy Whitney’s New Media Minute
Networks and media companies are inking deals left and right for location-based services like MyTown, FourSquare and GoWalla. Travel Channel has already found early success with its MyTown application to the tune of 17 million check-ins in one month, while FourSquare has already struck partnerships with media companies such as HBO, Warner Brothers, MTV and ...
Chris Anderson on Why Tablets Represent a New Era of Ad Measurability
On the heels of Apple’s news this week that it’s sold 1 million iPads in the first 28 days of release, Daisy Whitney brings New Media Minute viewers insight from "The Long Tail" author Chris Anderson on why tablets represent a new era of measurability for advertising. This week’s edition also features key insight for ...
Levi Strauss CMO on Using Online Video: Test, Test, Test
Advertising dollars are the foundation of the Web video business and those coveted bucks are highly sought after by networks, programmers and independent producers alike. So how do big brands allocate, measure and assess their spending in online video? Daisy Whitney caught up with the chief marketing officer of storied brand Levi Strauss at ad:tech ...
3D Pops Up as Theme at This Year’s NAB
At this year’s National Association of Broadcasters show, you couldn’t miss 3D TV if you tried. The sets were on display on the convention floor and producers were abuzz about how to convert their projects to the new format. The other hot topic at the show was tools for the digital producer to grow their ...
How Many Ads Will You Tolerate in Online Video?
Are you ready for more ads in your online TV? Because you’re going to get them since everyone from Comscore to CBS to ABC to CW says you want them. But will we as consumers tolerate them? Daisy Whitney has some exclusive insight from the Comcast TV Everywhere trial on our tolerance for ads in ...
Inline Product Placement Technology for Online Video
Remember when video was going to be interactive and we’d all click on Jennifer Aniston’s sweater to buy one for ourselves? Well, that day is gone, but hotspotting is finally taking off thanks to Web video. Hotspotting refers to clicking on an object in a video to get more information on it or even to ...
Apple and Google are Angling for Amazon’s Lunch in the eReader Market
With Apple’s iPad hitting the market in a matter of days, how big an impact will the computer giant’s entrance into the tablet and eReader business make? A huge one, according to several research firms such as eMarketer, Yankee Group and Credit Suisse. Amazon’s eBook market share is going to shrink, shrink, shrink over the ...
Top Ad Execs On Online Video Ad Spending
When asked the biggest challenges in online video advertising this year, top executives at media agencies like Starcom and MediaVest say they’re most eager to target audiences better and to access more sophisticated data around viewership. At last week’s 4A’s conference in San Francisco that drew top brass at ad agencies and brands, Daisy Whitney ...