Daisy Whitney
Latest from Daisy Whitney
The Hits Keep on Rolling in Online Video for the Year of Data
Media agencies and brands are hungry for data – they want better data that they can use to target their potential customers. That’s why I took a detailed look in this week’s New Media Minute at a data-driven deal and a new research tool and explains why they matter in the online video business. They ...
Why the (My) Damn Channel Deal Matters
Remember when I talked about international opportunities in TV earlier this year in the New Media Minute? Now we’re seeing even more evidence of that trend because the popular Web series "Break a Leg" just sold the licensing rights to its show to Fox Italy, marking a big step for Web producers looking to graduate ...
What’s Next: Digital Comics, Tablets and eReaders
The comic business is estimated to be a $1 billion business annually but it’s one of the few media forms that hasn’t yet fully transitioned to the digital world. That may change with the coming influx of Apple iPads and sexy new eReaders, as I report in this week’s New Media Minute. The business of ...
Chloe Sladden on How to Build Your Twitter Following
Social media is a fast-growing advertising and marketing medium and it’s one that media companies, brands, producers and individuals want to better understand and leverage. If you’re keen to grow your Twitter following, use the platform most effectively, and analyze your tweets, then you’ll want to hear from Chloe Sladden, the company’s director of media ...
The New Media Minute, NATPE Conference Edition
International expansion is going to be vital to the growth of the cable and network TV business over the next several years, according to my New Media Minute report from the NATPE conference in Las Vegas. I interviewed Discovery Communications CEO David Zaslav who talked about the opportunities in markets like India, Russia and Romania ...
Android Buyer Interest Surges Past Blackberry, Eats Into iPhone Share
Google’s Android cell phones are quickly closing the gap on Apple’s iPhone, according to new research from eMarketer. In the fourth quarter, the proportion of potential smartphone buyers who said they were going to purchase an Android jumped from 6% to 21%, surpassing blackberry for the first time, while interest in buying the iPhone dipped. ...
Advertisers Looking to Build Their Audiences Rather than Rent Them
Why rent an audience when you can buy your own? That’s the new philosophy of marketers who are spending money this year to build out a social networking presence through "earned" media rather than paid media. Some advertisers, like Pepsi, are pouring marketing dollars into homegrown projects rather than flashy bets like the SuperBowl. But ...
2010 Predictions: Trends and Companies to Watch in the New Year
Now that the new decade has started, what new media trends should you be looking out for? In this first New Media Minute of the year, Daisy Whitney shares five trends and five companies that exemplify them. So keep an eye on data targeting provider Blue Kai, Web-to-TV technology firm Clearleap, location-based gaming platform SCVNGR, ...
Reflections 2009: Daisy Picks Her Favorite “Company to Watch”
At this time last year in the New Media Minute, Daisy Whitney picked five new media companies to watch in 2009: Kaltura, My Damn Channel, Quantcast, 5min and Boxee. They all had good years and made news, but only one can be the winner of the first ever New Media Minute Award of Excellence. Tune ...
Predictions 2010: Daisy Whitney’s List
What’s the next big thing in new media? To answer that question, I turned to Bill Tancer, author of of Click and the research guru at online audience measurement firm Hitwise. He shared some exclusive insight for New Media Minute viewers into where the online trendsetters who made Facebook, YouTube and Flickr popular way back ...