Much of the challenge of building an ideal cloud lies in knowing how best to implement and manage workloads. Data clouds help by consolidating key information and making it, and insights derived from it, accessible to any service that can benefit. “There’s a new demand to understand your customer better and your business better with your ...

Cloud has transformed many aspects of the enterprise, and marketing is no exception to that norm. Increasingly, organizations are turning to cloud-hosted analytics to inform and refine their go-to-market plans. “Today, more than ever, adaptability is truly the super power of marketing. And data is really what allows us to adapt to our customers’ preferences in real time,” said ...

In recent years, unification has been the theme of enterprise data management. Pulling data together logically into a pool and running queries against that pool can yield major benefits. Machine learning offers even more power and more insights — a lot more. “The human being will always be involved very closely, but the machine and the ...

Increasingly, huge data repositories offer tea leaves for businesses to read.  Still, what do those tea leaves say — and how do businesses put all the leaves in proper context? “It’s reasoning through data that has increased the capability of organizations dramatically in the last few years,” said Christian Kleinerman (pictured, left), senior vice president of product at ...

In the shifting arena of enterprise tech, alliance-forming is often the twist that drives the plot. No one company, however strong its portfolio of solutions and services, can go it alone. “From day one, we looked at a diverse ecosystem as one of the most important strategies for us both to bring innovation to customers and also to drive ...

In today’s competitive market, business agility’s a hotter topic than ever.  Responding in an effective way to emerging challenges can literally mean the difference between success and failure. Toward this end, business data is increasingly leveraged to glean insights about what’s just happened, what’s happening now, and what’s coming down the road. “What’s become front ...