Gregory Kennedy

Gregory Kennedy is Vice President, Marketing at TapSense. He has over a decade of experience in digital media. A former UI designer and creative director, Gregory is a sought after speaker at mobile events including Business Insider's Social Commerce Summit, Mobile Monday Silicon Valley, iOS Dev Camp, and Vodafone Developer Day London. Prior to TapSense, Gregory was the Director of Global Marketing for InMobi, the largest independent mobile ad network. Born in New York City, Gregory started his career with bleeding edge Silicon Alley firm Oven Digital, where he pioneered the use of Flash rich media and was the recipient of two Gold Pencils.

Latest from Gregory Kennedy

Hybrid apps vs. native apps: the verdict is in, go native and give users something they’ll love

The Facebook app went native. The LinkedIn app went native. Should your app go 100% native also? Yes. We know developing a native app can seem like a daunting task. Many teams ask themselves, wouldn’t an HTML5 hybrid app do just as well? A hybrid app is certainly better than no app at all. But ...