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Measurement is the Key to Unlocking the Value of the Social Enterprise
Today’s employees are using social technologies in their personal life, and aren’t expecting anything less in their professional life. This bottom-up approach is pushing organizations to revisit their internal collaboration systems and policies. At the top, the C-suite sees the move towards a social enterprise as an opportunity to increase innovation and improve efficiencies. As ...
Guest Post: Welcome to the Cloud Laundromat
By Rodney J. Rogers – CEO of VirtuStream– @rjrogers87 I really hate most large institutionalized conferences. Yes, I get the networking dynamic and the exposure to new products and services, however, I think on a net basis the general productivity loss (at least for service providers) trumps the upside. It’s simple: Too many sellers, too ...
The Secret Habit of the World’s Best Performing SaaS Teams
Those of us who manage project teams know the value of predictable, repeatable, and high-quality project execution. When we don’t meet that bar, a cascade of side effects occurs, ranging from poor team morale to a loss of faith in our abilities by stakeholders, clients, and management. If your team is struggling to consistently achieve ...
Marginalizing Customers Hurts Brands: The Powerful Voice of Social Media
We live in interesting times. Like most people in the world I know what it’s like to have received a poor customer experience from a large company and to feel powerless in receiving a positive outcome. Traditionally, the balance of power in the customer-company relationship has been firmly in the hands of business and, like ...
Stop Spinning Out of Control: the Promise of Flash Storage
Remember the days when tech-support told you to ‘defrag’ your PC when RAM was low causing your desktop to take far too long to boot-up and run applications? Remember how long that process would take? You, like me, probably had to leave the PC running overnight to complete the process. Good news is those days ...
Graphs are Everywhere: Solving the Complexities of Social Connections
Graphs are everywhere. From websites adding social capabilities, to telcos providing personalized customer services, to innovative bioinformatics research, organizations are integrating graphs into their web sites. Many high profile companies are specifically adopting graph databases to solve social graph complexities and meet the high query performance levels required at Internet scale. As websites scale from ...
What You Should Know About Google Bots and SEO
This week, a startup called Limited Run made headlines when they went public with news that the majority of their Facebook ad clicks were coming from bots. The startup was rightfully upset that they were only receiving 20% human clicks from their ad buy, and ultimately decided to delete their Facebook account. Ad clicks aren’t ...
Eyes Don’t Lie: Where Eye-Tracking Meets Market Research
As brands go head to head for consumers dollars and advertising space rates increase, companies are realizing they need to be more strategic with their messaging to reach their target audience. What better way than to ask their potential consumers? However, traditional methods of collecting data from consumers surrounding brands need to be supplemented by new ones, which ...