Guest Author
Latest from Guest Author
Stop Spinning Out of Control: the Promise of Flash Storage
Remember the days when tech-support told you to ‘defrag’ your PC when RAM was low causing your desktop to take far too long to boot-up and run applications? Remember how long that process would take? You, like me, probably had to leave the PC running overnight to complete the process. Good news is those days ...
Graphs are Everywhere: Solving the Complexities of Social Connections
Graphs are everywhere. From websites adding social capabilities, to telcos providing personalized customer services, to innovative bioinformatics research, organizations are integrating graphs into their web sites. Many high profile companies are specifically adopting graph databases to solve social graph complexities and meet the high query performance levels required at Internet scale. As websites scale from ...
What You Should Know About Google Bots and SEO
This week, a startup called Limited Run made headlines when they went public with news that the majority of their Facebook ad clicks were coming from bots. The startup was rightfully upset that they were only receiving 20% human clicks from their ad buy, and ultimately decided to delete their Facebook account. Ad clicks aren’t ...
Eyes Don’t Lie: Where Eye-Tracking Meets Market Research
As brands go head to head for consumers dollars and advertising space rates increase, companies are realizing they need to be more strategic with their messaging to reach their target audience. What better way than to ask their potential consumers? However, traditional methods of collecting data from consumers surrounding brands need to be supplemented by new ones, which ...
4 Reasons NoSQL Makes Sense for Powering Today’s Social Games
Social gaming is a “hits” business. There are a large number of social games that are developed but a relatively small number make it big. Every developer’s dream is to have their game go viral and shoot to the top of the download and DAU charts. In this environment, selecting the right database is more ...
Scaling Business: Predicting How Big your Cloud-based Company Can Be
You don’t have to look far to stumble across a company that has seen its once-stellar growth evolve to a point where the customer base stagnates. While business seemingly remains steady, the number of customers simply isn’t growing. Is the market saturated? Of course not! So why does this happen, and how can you begin ...
How To Prevent CyberCrime
If you aren’t worried about the threat cybercrime poses to your financial well-being, think again. Cybercrime is a worldwide epidemic affecting thousands of victims every year. It’s no surprise why criminals are so eager to use the Internet for their fraudulent scams and deceptive ways: According to the 2012 edition of the Norton Cybercrime Report, ...
Social Media: Enterprises, Are You Doing it Wrong?
It’s all too familiar a story. With over 900 million people on Facebook, and with Twitter expected to surpass 250 million in 2012, we all want to “go social.” Brands included; but there’s the rub. The enterprise and large brands are clamoring to gain control over their reputation online and simultaneously figure out just how ...
Extending Your People-Centric IT Strategy to Mobile Devices
Enterprise computing is continuously evolving, but the pace of change has accelerated dramatically in the last five years. In this short period of time: Virtual desktops and remote desktop session technologies matured and assumed a more strategic role in office and campus computing environments. Laptop PCs eclipsed desktops as the predominant computing platform in most ...