Kristen Nicole
Latest from Kristen Nicole
Oracle Pays $1B for ATG Cash Acquisition
Oracle’s announced its plans to acquire Art Technology Group (ATG), for approximately $1 billion or $6.00 per share. It’s a cash merger deal for Oracle, with big plans for integrating ATG’s solutions across its enterprise software. The goal is to provide a more cohesive online experience for customers, with built-in merchandising, marketing, content personalization, automated ...
Women, Moms Behind Mobile Ad Growth, Targeting Methods Get Bling
Mobile advertising is really growing into its own, as we see different verticals taking shape. According to Millennial Media’s September SMART report, six of its advertising verticals saw triple-digit, year-over-year growth. All six were top-ranking verticals this time last year as well, showing the trends are holding steady. One vertical that got a lot of ...
Android a Savior for Motorola, HTC
Motorola had a pretty good third quarter, largely due to Android’s rising demand. The handset maker didn’t have any smartphones a year ago, but has since rleased an entire lineup of android-powred devices. The end result? Motorola’s first growth quarter since Q4 2006. Motorola repored a 6% sales increase year-over-year, rising to $5.8 billion with ...
Sony Can’t Trust TVs, Hopefull for Mobiles of Tomorrow
Sony had a pretty good year overall, raising its full-year profit forecast by 17%. This is based on improved earnings, due to its growing games and PC businesses. Sony’s net income for the year ending March 31 is expected to be around $868 million, which is considerably higher than last year’s projection. The company has ...
Buddy Media Gets $5M from WPP, Grows Partner Strategy around Facebook Ads
WPP is making a $5 million cash investment into Buddy Media, as part of a strategic partnership towards the future of social media marketing. The deal will make things a whole lot easier for WPP, in extending Buddy Media’s services to existing clients. It’s because Buddy Media is such a prominent advertiser on Facebook, that ...
Microsoft’s Plan Must Be Working: Sales Up 25% for Record Q3 Earnings
Microsoft reported revenue earnings that beat out expectations, with a record-breaking $16.2 billion for Q3 2010. That’s a 25% increase from the same period last year, indicating that the company has been doing a few things right these past few months. Operating income, net income and diluted earnings per share were $7.12 billion, $5.41 billion ...
Google Hits HyperLocal Drive with Places Search Results
Google’s launched Place Search today, bringing hyper local search results to its widening array of tools. It’s a visual search aid, including a map with red pins marking your search results on a map. Google’s providing another layer of detail to help contextualize your query, and offer a wealth of information in a single search ...
BudURL Goes Mobile with Location-based Redirects and QR Codes
BudURL, the link-shortening service for the enterprise, has added some mobile tools to its feature set. This includes QR code integration, mobile management tools, and location-based redirect capabilities. This further conjoins time and place with marketing campaigns, as shortened URLs and QR codes make for instant communication points with consumers. The QR code addition is ...
Rapleaf’s Poor Consumer Privacy Points Decoded: the Latest Domino to Fall
If last week’s discoveries of Facebook’s data leaking wasn’t a lesson in privacy protection, perhaps today’s news of Rapleaf will pique your interest. The Wall Street Journal has continued with its exposé on questionable corporate practices, unearthing the data Rapleaf has on millions of consumers. Like many other data-tracking and research companies, Rapleaf keeps cookie ...
IBM Forges On with Shopping Spree, Acquires Clarity Systems
IBM’s acquired Clarity Systems, adding to its analytics portfolio for business offerings. The financial details of the deal were not disclosed. Clarity Systems makes financial governance software, enabling organizations to automate the process around collecting, prepping, certifying and controlling financial statements for electronic filing purposes. These all fall in line with the regulations put forth ...