UPDATED 07:27 EDT / OCTOBER 26 2010

BudURL Goes Mobile with Location-based Redirects and QR Codes

BudURL, the link-shortening service for the enterprise, has added some mobile tools to its feature set.  This includes QR code integration, mobile management tools, and location-based redirect capabilities.  This further conjoins time and place with marketing campaigns, as shortened URLs and QR codes make for instant communication points with consumers.

The QR code addition is something a number of URL-shorteners are incorporating into their businesses, thanks to the nature of their service.  This abbreviated form of a hyperlink is something a consumer can access immediately, without having to write anything down or remember it for later.  QR codes aren’t necessarily new, and marketers have been the earliest group to utilize them in a widespread manner.

But integrating them into an enterprise-grade management system is a “perfect fit,” says Andy Meadows, Founder and CEO of BudURL in an interview.  “Short URLs and QR codes are the perfect combination…better than a long URL. Along with our analytics tools, we’re providing a closed loop system for marketers.” Meadows is well aware of what businesses need in this regard–he’s also the man behind customer relations tool BearHug.

The mobile landing-page creation includes Facebook “likes,” so there’s even more opportunity for direct interactions with consumers.  Combine this with the new redirect rules for segmented content based on location or device, and you’ve got a smart URL that delivers content according to the consumer.  This is a highly targeted method for running a campaign, folding in location-specifics for advertising and other metrics.

This all leads to the core of what BudURL does–provide an analytics suite for processing interactive campaigns for the enterprise.  Its robust, premium tool kit breaks down sharing behavior, geographic information, and follow-through for ongoing activity around a given URL.

The new BudURL platform also offers multi-seat accounts and the ability to coordinate link efforts across multiple departments and teams, as well as deep integrations with Coremetrics, Omniture, Google Analytics, and WebTrends for end-to-end “cause and effect” tracking of any marketing campaign.

“We’re committed to helping businesses better manage their links across multiple geographies, demographics and platforms to provide the ultimate branded content experience” Meadows says.

“From the beginning, our plan was to deliver outstanding customer service with continuous feature innovation. We’ve enjoyed great adoption to-date, across the Fortune 2000. Our Pro and Enterprise solutions compare favorably by a large margin to their Bit.ly counterparts, and always have. Now, we are looking forward to extending the mobile marketing capabilities of these large brands. Mobile is a big area of growth in link-shortening and analytics.”


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