Kristina Farrah

A ninja, a tech enthusiast and a lover of sparkly things. Writing in the tech space has become an important part of my role as an observer and historian. As passionate as I am in what I do, I look forward to telling stories of how technological advancement broke out to unprecedented levels, and that I was right there in the middle of it –watching the world change before my very eyes.

Latest from Kristina Farrah

Martin Homlish is HP’s New CMO

Hewlett-Packard is making an executive-level change with the appointment of Martin Homlish as new vice president and CEO to replace Michael Medenhall who left the position back in January. HP didn’t disclose much of this corporate departure. Homlish will look after the company’s marketing activities as their focus shifts from hardware to cloud computing services.

How Social Media Protect Brands Too

To ensure than consumers are engaging only with the authentic brand and not the fake account, social media monitoring tool Brand Vigil makes sure that companies are able to identify phony pages and abuses of their page, as well as take action on them and track the progress of their enforcement. Brand Vigil is an ...

World Bank’s ‘Mapping for Results’ Propelled by GeoIQ

A project initiated by the World Bank and AidData in order to encourage direct participation from citizens and local communities in World Bank’s programs, Mapping Results, is powered by GeoIQ’s geospatial visualization and analytics. This is part of the Open Data Initiative in which World Bank is actively getting involved with, thus, publishing the location ...

Tech Giants Support White House Startup Initiative

In an effort to revive the economy of the US, President Barack Obama today announced an initiative to promote entrepreneurship by funding startups. The effort, dubbed as Startup America, is headed by AOL co-founder Steve Case as chairman. Google, Cisco Systems, and American Express are among those who showed great support for the cause, funding ...

Evernote, Dropbox Updating the Personal Cloud

For the first time ever, Evernote has assimilated these massive amounts of feature in a single product, adding sharing, organizational features, improved text editing, security options, new views, a revamped widget, and more.

Tablet Market Builds Reputation, Could Soon Reach $49 Billion

Early last year, none of us really knew what a tablet is, but following the iPad’s launch in April 2010, a lot of cynics and naysayers predicted that it could be short-lived. As opposed to the extrapolations, the Apple’s iPad managed to stand $9.6 billion-strong and proud in roughly a year. Following the success of ...

WeeWorld’s Latest iPad App Runs HTML5

The company behind the successful WeeMee brand, WeeWorld, is taking social to the next level as it today announced the launch of WeeMee Life, a new application for the iPad. You can download it off the App Store for $0.99, and will soon be followed by an iPhone version.

Kosmix Buy Out Amidst Walmart’s Massive E-commerce Transition

Wal-Mart Stores, Inc. is acquiring Mountain View, California-based social media platform Kosmix, highlighting Wal-Mart’s social and mobile strategy. Kosmix’s social media technology platform filters and organizes content according to what matters to the searcher.

Superconductivity – A Celebrated Pet Project at IBM

Superconductivity was first discovered by Dutch physicist Heike Kamerlingh Onnes in 1911, intiated when metals, such as tin or lead, are cooled to a temperature within a few degrees of absolute zero -273.15 deg C, (-459.67 deg F. It does not naturally occur, however, since the lowest temperature ever recorded on Earth is only -85 ...

HP’s Personal Cloud Gets Big Boost for Music, Movies

HP is prepping for a movie and music service for HP Touchpad, pretty much like iTunes to Apple’s product lines, says a report from PreCentral. Those who signed up for email notices about the HP TouchPad were emailed a PowerPoint presentation which included details, notably two models that showcased movies and music, of the HP ...