When Nikki Mendonça (pictured) departed the agency world after 16 years to join Accenture in 2017, one of the first decisions she made was to change the name of the group she was being hired to lead. Instead of Intelligent Marketing Operations, the new group would be known as Accenture Interactive Operations. The re-branding reflected ...

This story is a prime example of earned media, independent and credible content generated around a topic that deserves to be covered. And one public company Cision Ltd., is seeking to radically transform how corporate communications executives and public relations professionals quantify the business impact of exactly this kind of article. “It’s super simple,” said Kevin Akeroyd ...

As data becomes more valuable to running the modern business, its loss has gone up in price too. That’s one of several key findings contained in the latest “Global Data Protection Index” released by Dell EMC. The report, which surveyed 2,200 global information technology decision makers worldwide, found that the average estimated total cost of ...

Export Development Canada has been fostering trade for Canadian businesses since 1944, but when the export credit agency embarked on its own digital transformation journey two years ago, it discovered that an adjustment was needed. Like any business today, EDC had to focus on the customer experience, which had changed significantly through the emergence of ...

The pressing need for better cybersecurity dominated today at Amazon Web Services Inc.’s AWS Summit, making it clear that Amazon.com Inc.’s cloud computing giant is making it an even higher priority. Security was arguably the headliner of the one-day conference in Santa Clara, California, which attracted some 6,500 AWS customers and partners. And many of ...

Survival in today’s corporate world sometimes means being able to embrace a process of reinvention. Both Adobe Inc. and Intuit Inc. reached similar crossroads several years ago when the two firms made significant changes in product delivery and customer approach. This was highlighted at the Adobe Summit 2019 in Las Vegas this week when Cynthia ...

When did Adobe Inc. suddenly become Amazon.com Inc.? A day after Adobe kicked off its major show in Las Vegas this week, a scan of the headlines revealed the flurry of announcements that usually accompanied a major Amazon event. Adobe announced a partnership on voice artificial intelligence, previewed a connected-car platform, and demonstrated an augmented ...

Information technology and the marketing world are strategically converging in many enterprises today, so it is no surprise that the role of a marketing chief information officer would emerge as well. It’s instructive to simply follow the money. A Gartner Inc. survey of U.S. and U.K. executives published late last year found that chief marketing ...

The current discussion around artificial intelligence is beginning to resemble the process of buying a shiny new car. There is a great deal of time and energy devoted to haggling over the cost and options before anyone actually gets to drive the vehicle and finds out what it can do. At the center of the ...

There are times when technology appears to resemble a magic trick, a mysterious sleight-of-hand that makes things happen in ways that can be difficult to fathom. Walk into a room, speak to a device and the lights and television immediately turn on. Autonomous vehicles motor down roads in some parts of the world where the ...