Chief marketing officers at many enterprise firms have seen firsthand the explosion of technology tools and vendors. When the marketing blog Chiefmartec compiled its first graphic in 2011 to chart the martech landscape, the image showed 150 companies. Today, the most recent version lists close to 7,000 vendors. For Micheline Nijmeh (pictured), chief marketing officer of ...

Some hot tech startups attract a lot of money. A few attract partnerships from major industry players eager to get a piece of the action before the big money moves in. And then there is that seldom-seen third option, where a robotic process automation startup attracts significant investment, inks key strategic agreements with partners and ...

Since his arrival as an assistant professor of electrical engineering on the campus of Stanford University in 1977, John Hennessy has witnessed a lot of technology history. Hennessy (pictured) went on to become chief architect of Silicon Graphics in the early 1990s, saw the rise of the early packet-switching network ARPANET, which evolved into the internet, ...

The curse of having a lot of marketing data is that it can suddenly bring analysis and insight to a grinding halt. A report from the Forbes Marketing and Accountability Initiative recently found that an astounding 89% of marketing executives can’t quantify a return on data and analytics investment within one year. In an effort ...

Buffering, low bars, and dropped connectivity are all terms used to describe frustration with today’s wireless experience. However, a new wireless standard is coming that may make those words a distant memory. Wi-Fi 6, also known by the technical standard 802.11ax, is about to launch globally, and it will make a big difference when it ...

The field of copy data management may not always attract the greatest attention in the enterprise space, but it plays an increasingly important role for enterprises seeking to modernize and simplify infrastructure, especially in a hybrid world. One of the key companies in the space, Actifio Inc., specializes in copy data virtualization to improve infrastructure efficiency by ...

The partnership between NetApp Inc. and Google Cloud reached another milestone last week when NetApp was named the Technology Partner of the Year for Infrastructure. The Cloud Volumes service for Google, launched by NetApp approximately one year ago, has become a simple way for information technology organizations to spin up a cloud-native, no-ops file storage ...

With all of the talk in the enterprise about applications, what do they really mean to the average employee? In many instances, applications drive personalization on the web. One example of this can be found in the growth of “my” sites, with the ability for users to structure how they use a site’s products or services ...

While there is a great deal of evidence that enterprises are moving en masse to the cloud, one key piece of data puts the transformation in perspective. According to statistics cited by Google Cloud Chief Executive Officer Thomas Kurian, 80% of workloads are still on-premises. This percentage alone offers a reason why Google Cloud introduced ...

Google Cloud Chief Executive Officer Thomas Kurian’s twin brother, George, shares a lot more than the same personal features. Both are now CEOs of major technology businesses, both grew up together in India and both possess a strong affinity for the hybrid, multicloud world. For George Kurian (pictured), CEO of NetApp Inc., the hybrid model ...