In the field of marketing technology, two is usually better than one. At the beginning of 2022, Heap Inc. owned the ability to quantitatively automate the collection and analysis of digital interactions. But it lacked a capability to qualitatively drill down on those interactions and gain an understanding of where there might be moments of ...

While Google LLC is the undisputed king of search, other companies have carved out a respectable share of the broader market. One of them is Algolia Inc., a 10-year-old firm that has built its business by helping consumers leverage search and provide recommendations for sourcing a company’s product catalog. In a relatively short space of ...

The marketing world is undergoing a transition from a customer experience built on traditional IT systems to one that leverages graph-based technology. What does this actually mean? For the better part of the past two decades, marketing has been reliant on lists and databases to engage customers. Today, users interact with a brand’s offerings, and ...

While the pandemic reshaped much of our daily lives, it also changed the game for most retailers. In the case of Peet’s Coffee Inc., the 56-year-old institution had to confront a new reality in which sales would depend heavily on its digital platform. This required robust links that enabled Peet’s to fulfill coffee orders while ...

Snowflake Inc. made a number of announcements during its gathering in Las Vegas this week that were aimed at reducing friction in app development and managing analytical and transactional data on a single platform. The latest moves offered a glimpse into Snowflake’s strategic direction, which will be accompanied by its own set of challenges, according ...

The MarTech stack is becoming a deeper, wider channel for connecting with customers and building relationships, and the common denominator is data. The growth of mobile platforms has changed the landscape for how brands reach and interact with customers. This has led a number of startup companies to build businesses around leveraging cloud technologies and ...

Chat and messaging platforms are becoming more than just a convenient way to communicate. They are emerging as a business driver, offering privacy, security and transactional support at scale. The Brazilian mobile payments platform PicPay is an example of how this new dynamic is reshaping communication between a business and its customers. Digital banking is ...

There are major changes taking place in the advertising model of the online world, and the marketing technology or MarTech industry is having to adjust accordingly. Cookies, the tiny pieces of tracking code that get downloaded to a device when a web site is accessed, are being phased out by Google LLC. Apple Inc.’s decision ...

In May, Snowflake Inc. surprised much of the enterprise computing world with the announcement that it would partner with Dell Technologies Inc. to ease access to on-premises data. The news represented an abrupt departure from Snowflake’s previous insistence that it would remain singularly focused on the public cloud. What changed? A chance meeting between Snowflake ...

Machine learning on its own accord has already made an impact in the enterprise. When combined with automation, robotics and space exploration, the possibilities become even more curious. That’s the premise of Amazon re:MARS, which stands for machine learning, automation, robotics and space, an Amazon Web Services Inc.-hosted event in Las Vegas this month. Technologies ...