Mark Albertson, Author at SiliconANGLE

Big Data

Texas Rangers baseball team turns to Databricks for channeling unstructured data

By Mark Albertson Jul 6, 2023

During the course of a Major League Baseball game, there will inevitably be a moment when a fielder examines the inside of his cap. He’s not wondering about the fit, rather he’s checking a…

Big Data

Snowplow clears the way for understanding the customer journey using robust streaming tools

By Mark Albertson Jul 6, 2023

In the marketing industry, being able to collect first-party data, information gathered directly from a company’s own customers, has significant value. To help businesses capitalize on this rich inventory of customer insight, Snowplow Analytics…

AI

Pioneering the future of generative AI: A deep dive with Databricks co-founder Matei Zaharia

By Mark Albertson Jun 30, 2023

The explosive growth of interest in generative artificial intelligence has led to a belief among some tech industry leaders that the massive datasets and common access to information provided by engines such as ChatGPT…

Big Data

Delta Lake’s growth and AI hype among the central topics on second day of Data + AI Summit

By Mark Albertson Jun 30, 2023

The Databricks Data + AI Summit has provided an opportunity for tech practitioners to assess key trends and growth vectors in the industry. One benchmark offered during the event involved Delta Lake, the optimized…

Cloud

BNY Mellon’s Pershing X: Pioneering interoperability in wealth management

By Mark Albertson Jun 29, 2023

Banks or insurers have been grappling with a legacy technology problem. Institutions have incrementally added technologies over time for systems that don’t speak to each other, and this has created points of friction with…

Cloud

LiveRamp embraces cloud technologies to improve marketing experience for advertisers and consumers

By Mark Albertson Jun 29, 2023

In 2022, LiveRamp Holdings Inc. announced that it would bring its online identity and transaction capabilities to Snowflake Inc.’s Media Data Cloud. LiveRamp was natively embedding its platform into customers’ cloud environments to deliver…

Cloud

Snowflake Data Cloud and machine learning drive Instacart’s online model

By Mark Albertson Jun 29, 2023

The e-commerce provider Maplebear Inc. (d/b/a Instacart) has two constituencies to satisfy. It must meet the needs of customers who order groceries online while helping retailers expand their businesses. To fulfill this dual mission,…

Cloud

Exxon Mobil breaks down silos and modernizes systems as it embraces the Data Cloud

By Mark Albertson Jun 29, 2023

A company that has been in business for well over a century, and with operations spread across the globe, can truly collect a lot of data. Such is the case for Exxon Mobil Corp.,…

Cloud

Three insights you might have missed from HPE Discover

By Mark Albertson Jun 28, 2023

Hewlett Packard Enterprise Co. is committed to the hybrid computing model, and it intends to draw on its extensive network of partners to deliver it for customers. Those were two of the clear messages…

Cloud

Capital One’s Slingshot enhancements target cloud cost visibility for Snowflake users

By Mark Albertson Jun 27, 2023

The software division for Capital One Financial Corp. has released enhancements for a tool designed to track cost, performance and usage for Snowflake accounts. The product, Slingshot, is a set of templates, custom workflows…

Mark Albertson

Texas Rangers baseball team turns to Databricks for channeling unstructured data

Snowplow clears the way for understanding the customer journey using robust streaming tools

Pioneering the future of generative AI: A deep dive with Databricks co-founder Matei Zaharia

Delta Lake’s growth and AI hype among the central topics on second day of Data + AI Summit

BNY Mellon’s Pershing X: Pioneering interoperability in wealth management

LiveRamp embraces cloud technologies to improve marketing experience for advertisers and consumers

Snowflake Data Cloud and machine learning drive Instacart’s online model

Exxon Mobil breaks down silos and modernizes systems as it embraces the Data Cloud

Three insights you might have missed from HPE Discover

Capital One’s Slingshot enhancements target cloud cost visibility for Snowflake users

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