Mark Albertson

Mark Albertson is a senior writer for theCUBE, SiliconANGLE Media’s livestreaming studio. He is an experienced technology reporter, recognized by Onalytica as a "Who's Who In Cloud Influencer" and named to Peerlyst’s “24 Powerful Cybersecurity Journalists.” Prior to SiliconANGLE, Mark wrote for the San Francisco Examiner, Blasting News, and CBS-Bay Area.

Latest from Mark Albertson

HPE chief Antonio Neri discusses as-a-service, GreenLake’s impact and the critical importance of silicon

For Hewlett Packard Enterprise Co. Chief Executive Officer Antonio Neri, the HPE Discover gathering in Las Vegas this week was an opportunity for celebration. After making a commitment in 2019 to deliver HPE’s entire portfolio as-a-service by the end of this year, Neri (pictured) used his Tuesday keynote to declare victory. “It’s a proud moment, ...

Startups and new technologies highlight Kubernetes’ growing role in building platforms on platforms

Kubernetes is eight years old going on 18. The container orchestration tool, which was introduced to the world in June 2014, has become mature well beyond its age, having ushered in a new era for software deployment and management. Earlier this year, the Cloud Native Computing Foundation reported that 96% of global organizations are either ...

What to expect during the ‘Does Hardware Matter?’ pilot episode: Join theCUBE June 30

The short answer to the question of whether hardware matters is “yes.” But the value flow for hardware is changing as tech innovation migrates to alternative chip platforms designed for modern workloads. Network interface cards, accelerators and storage controllers are becoming more advanced and increasingly important in the enterprise. What does this mean for customers, ...

Three insights you might have missed from the AWS MarTech Startup Showcase

Netflix Inc., the largest streaming service in the world, offers 6,000 titles in its U.S. library of content. That may seem like a bewildering amount to choose from, until one considers the plight of enterprise marketers who must select from over 8,000 vendors. This comparison provides a small glimpse into the challenges facing the marketing ...

Edge opportunities guide Red Hat’s evolving partnerships with GM and chipmakers

Leading up to the start of Red Hat Summit in early May, the major news was expected to be the release of Red Hat Enterprise Linux version 9 after a three-year wait. But that script changed when Red Hat Inc. announced its In-Vehicle Operating System in partnership with General Motors Co. during the Boston event. The ...

Ecosystem growth and application focus define Snowflake’s supercloud strategy

Snowflake Inc. provided a range of announcements during its Summit gathering in Las Vegas last week, from a new framework for developers to build and monetize applications to Unistore, a workload approach that combines transactional and analytic data on a single platform. Yet one analyst viewed Snowflake’s strategy to leverage new technologies on top of the ...

Heap’s acquisition of Auryc paves the way toward more complete view of users’ online experience

In the field of marketing technology, two is usually better than one. At the beginning of 2022, Heap Inc. owned the ability to quantitatively automate the collection and analysis of digital interactions. But it lacked a capability to qualitatively drill down on those interactions and gain an understanding of where there might be moments of ...

Algolia partners with Apply Digital to deliver robust solutions in enterprise search

While Google LLC is the undisputed king of search, other companies have carved out a respectable share of the broader market. One of them is Algolia Inc., a 10-year-old firm that has built its business by helping consumers leverage search and provide recommendations for sourcing a company’s product catalog. In a relatively short space of ...

Rise of graph-based marketing fueled by technology from Blueshift Labs

The marketing world is undergoing a transition from a customer experience built on traditional IT systems to one that leverages graph-based technology. What does this actually mean? For the better part of the past two decades, marketing has been reliant on lists and databases to engage customers. Today, users interact with a brand’s offerings, and ...

Branch Metrics helps Peet’s Coffee migrate to mobile linking and measurement platforms

While the pandemic reshaped much of our daily lives, it also changed the game for most retailers. In the case of Peet’s Coffee Inc., the 56-year-old institution had to confront a new reality in which sales would depend heavily on its digital platform. This required robust links that enabled Peet’s to fulfill coffee orders while ...