Mark Albertson
Latest from Mark Albertson
Pizza for coders led to Heap’s 360-degree view of the customer journey
Startup companies are founded for many different reasons, but Heap Inc. may be the first one to become reality because of too much pizza. Matin Movassate, Heap’s founder and chairman, previously worked as a product manager for Facebook. He wanted to measure what users were doing with the product he was responsible for, but he ...
Blueshift leverages AI for bringing the brand closer to the customer
The challenge confronting an enterprise marketer today is one of scale. Nearly every business is a digital business that throws off a lot of data, and turning that into meaningful insight to bring the customer closer is key. One company that is in the business of increasing the frequency of customer engagement with the brand ...
Developer and application focus drive latest releases from MongoDB
MongoDB Inc. prides itself on being a developer-friendly platform. At its annual conference in New York this week, the company announced further capabilities designed to appeal to its core constituency. MongoDB unveiled a series of updates for its database, which included key tools for application development and synching data from the edge. “Our whole business ...
VIDEO EXCLUSIVE
Three insights you might have missed from KubeCon + CloudNativeCon EU
If there has been a slowdown in the rush to build new technologies for the Kubernetes and cloud-native world, there wasn’t any sign of it in Valencia, Spain, during the recent KubeCon + CloudNativeCon Europe event. The show was a sellout this year, with more than 7,500 attendees. Perhaps even more significant was that 65% of ...
Sendbird takes flight with in-app messaging in a mobile-first world
In a world beset by scams and hackers, trust and authenticity seem to be in short supply. Sendbird Inc., a conversations platform for mobile applications, intends to change that. The company’s mission is to build reliable conversations in a digital world, and it uses an in-app messaging platform to connect doctors and patients in virtual ...
Branch provides linking technology and measurement tools in the age of digital marketing
With the dawn of the personal computer age and global use of the internet, marketers restructured consumer outreach and built tools for the PC platform. In today’s environment, marketing focus has shifted again, and the mobile phone is king. Marketing via the mobile platform can be complicated. Phone makers and app providers are constantly making ...
What to expect during the AWS ‘MarTech’ Startup Showcase event: Join theCUBE June 16
App modernization is empowering enterprises to make data-driven marketing decisions, and the MarTech ecosystem is growing exponentially as a result. According to recent data compiled by ChiefMartec, there are now 9,932 solutions in the marketing technology landscape, a 6,521% growth rate from 2011. Marketing and customer experience practitioners have become big spenders on digital software ...
Acceptance of Knative into CNCF could drive enterprise interest in serverless solutions
Knative, the open-source, Kubernetes-based platform for deploying and managing serverless and event-driven applications, is on the move. In March, the Cloud Native Computing Foundation announced that it had accepted Knative as an incubating project after Google changed course and decided to donate the technology it originally developed in 2018. Red Hat, IBM, VMware and TriggerMesh ...
Red Hat and HCL collaborate on new initiative for migrating workloads from legacy systems to Kubernetes
Organizations are interested in accelerating application modernization, and during the recent KubeCon gathering, HCL Technologies Ltd. launched a new initiative to do exactly that. The company announced the Kubernetes Migration Platform, or KMP, an automated solution that helps migrate workloads from legacy on-premises systems and Cloud Foundry environments to Kubernetes platforms. “The key attraction of ...
MoneyGram banks on Rafay Systems for solving operational challenges in Kubernetes
The major cloud providers offer managed container solutions to run and scale Kubernetes on-premises or in the cloud. Yet there are signs that the Kubernetes market has opened a new opportunity for companies seeking to provide essential operational support for what remains a complicated technology. One such firm is Rafay Systems Inc., a five-year-old startup ...









