Paul Gillin

Paul Gillin is the Senior Editor for Wikibon’s micro-analysis team. He is the author of five books and more than 300 articles on the topic of social media and digital marketing. Gillin has 23 years experience in tech journalism, including his time as founding editor-in-chief of B2B technology publisher TechTarget as well as editor-in-chief and executive editor of the technology weekly Computerworld. He is a Senior Research Fellow at the Society for New Communications Research and a member of the Procter & Gamble Digital Advisory Board.

Latest from Paul Gillin

Analytics transform sales reporting at 130-year-old industrial supplier

When your company sells 400,000 distinct items with a half million SKUs in a configure-to-order business across 100 countries, record-keeping can be a challenge. That was the case at A. W. Chesterton Co., a 120-year-old industrial supplier, before an analytics dashboard gave it unprecedented sales insights. Chesterton makes industrial fluid sealing systems, protective coatings, cleaners, ...

Blazent gives its IT insight platform a Big Data boost

IT operations intelligence firm Blazent, Inc. is giving its data discovery and quality management platform a Big Data makeover with a series of enhancements aimed at improving scalability and speed. Blazent’s software reaches out to assets across the enterprise – ranging from systems management databases to backup devices to individual PCs – and pulls information ...

Capriza enhances its toolset for simplifying mobile apps

Capriza, Inc. has enhanced its mobile app customization suite with improved usability, speed and personalization. The company, which has raised more than $50 million from a blue-chip list of investors, has a novel approach to making enterprise applications more usable on mobile devices. It deploys a virtual browser in the cloud to act as an intermediary ...

Oracle’s audacious cloud strategy just might work, analysts say

Can Oracle, a late entrant in the cloud infrastructure market, really achieve its audacious goal of going to head-to-head with Amazon Web Services (AWS)? Many people think so. In rolling out 24 new cloud services yesterday and committing itself to basically putting its entire product family online, Oracle pulled out the heavy weaponry. For example, ...

Ask a Wikibon analyst: Can Nutanix challenge the virtualization leader?

A feisty Nutanix, Inc. came out swinging at its recent user conference, taking on virtualization kingpin VMware, Inc. and seemingly setting its sights on Amazon Web Services in its bid to make data center infrastructure invisible. Nutanix, which is perhaps the hottest startup in the converged infrastructure market, introduced a hardware-agnostic implementation of the software powering ...

Bonitasoft buffs up BPM suite with developer appeal

Business process management software maker Bonitasoft is introducing version 7 of its application platform, saying it’s the 14-year-old company’s biggest upgrade in more than two years. The open source version of the platform is available for download today. The new release is designed to appeal to application developers with the addition of a graphical, drag-and-drop ...

Verilume bids to turn idle CPUs into ad hoc private clouds

A Boston-based startup that proposes to bring the economics of public cloud infrastructure to the private data center launches today with an open source stack that it says can dramatically increase utilization of IT resources while optimizing the availability of computing power for other business needs. Verilume, Inc.‘s product suite is said to enable IT ...

Birst bids to unify fragmented marketing analytics field

With survey after survey continuing to document the struggles marketers have measuring return on investment for their digital programs, Birst, Inc. has become the latest analytics vendor to throw them a lifeline. The company today is announcing enhancements to its Birst Marketing Analytics Accelerator that pull together data from multiple website tracking, marketing automation, customer ...

Clusterpoint hits U.S. shores with pay-as-you-go NoSQL database

One of the gotchas of public cloud infrastructure is penalty charges that can kick in when a user exceeds the amount of computing resource budgeted at startup. The newest player in the emerging database-as-a-service market (DBaaS) in the U.S. thinks it has a better way with a NoSQL service that bills usage after the fact ...

Opinion: App stores threaten traditional software sales models

SugarCRM, Inc. just launched an enterprise pp exchange for commercial users of its customer relationship management software. While the company previously offered an exchange for its open-source Community Edition, the extension makes it “easy for our commercial customers to find the rich set of business-grade solutions they need,” said Clint Oram, SugarCRM co-founder and chief ...