R. Danes
Latest from R. Danes
A tale of two networks: Open-source, 5G race toward a connected world
Day one of Red Hat Summit in Boston, Massachusetts, brought together major open-source contributors in a keynote address to discuss how open-source collaboration and the 5G network are combining to manifest a hyper-connected world. “The call of action for all of us, all of you developers, is to take advantage of all of the capabilities 5G, ...
Marketing’s broken and MarTech can’t fix it alone, says expert
Savvy businesses can upload customer data, push “power” on glittering new MarTech — the blending of marketing and technology — and watch their conversion rates soar, right? It’s not quite so simple, according to Jay Baer (pictured), president of Convince and Convert LLC. Businesses excited about massive data assets might need a reality check, Baer said at Oracle Corp.’s ...
How B2B and B2C commerce mimic each other with IoT data and AI
Digital disruption in commerce is as old as Amazon.com Inc., but through artificial intelligence and Internet of Things, buyer experience is again transforming in business-to-business and business-to-consumer transactions. “Now it’s completely fathomable to leverage AI to drive more high-end personalization or to leverage IoT to embed commerce more into everyday experiences,” said Katrina Gosek (pictured, right), senior ...
How Oracle cures its ecosystem partners’ market identity crises
A vast ecosystem can look like many, many roads to revenue, but partners don’t assist each other by offering 1,000 versions of the same thing, according to Doug Kennedy (pictured), vice president of business development and partner strategy at Oracle’s Marketing Cloud Division. “You’ll fail if you’re spread too thin and trying to be everything to everyone,” Kennedy said. Oracle ...
Can AI satisfy spoiled buyers used to the ‘Amazon effect’?
Retailers and service providers better be ready for their closeups, as digitization is allowing customers to compare and contrast products before making a purchase. “I’d say it’s the era of the empowered customer,” said Des Cahill (pictured), vice president and head CX evangelist at Oracle Corp. The Amazon Effect — whereby customers have increased ability to research and choose ...
Can Oracle’s agile data strategy cure what ails marketing pros?
At this week’s Oracle Modern Marketing Experience in Las Vegas, Nevada, speakers and attendees stressed that MarTech — the blending of marketing and technology — cannot significantly improve business without the aid of agile cultural transformation. Peter Burris (@plburris) (pictured, left) and John Furrier (@furrier), (pictured, right), co-hosts of theCUBE, SiliconANGLE Media’s mobile live streaming ...
Analysts gauge data’s need for speed in marketing analytics
There are two race tracks in big data — one for data and another for its analytic models’ iterative cycles. Speed is synonymous with cloud-native, but legacy companies with database business like Oracle Corp. might finish first, analysts say. Both breeds of cloud provider have strengths, which John Furrier (@furrier) (pictured, right) and Peter Burris (@plburris) (pictured, ...
Will real-time animation apps spawn a set of indie YouTube cartoonists?
Think animated shows are one form of entertainment that can never be created and viewed simultaneously? Think again, said Victoria Nece (@FakeGreenDress), product manager of motion graphics and visual effects at Adobe Systems Inc. Character Animator is an Adobe application that “allows you to do real-time live animation using your webcam and your microphone and also ...
Can blockchain reform Hollywood’s notorious back-end deal?
The old adage “there’s no back-end in Hollywood” often is borne out in disputes between film professionals over monies owed. Could blockchain’s digital asset ledger bring trust and transparency to these risky transactions? “When you look at making a movie or a television program, it’s just a lot of transactions, and that’s where blockchain is ...
Artistic collaboration goes 2.0 with real-time cloud computing
Lennon and McCartney; Warhol and Basquiat; F. Scott and Zelda Fitzgerald — history’s filled with famous creative duos, and new technology could create more by knocking down collaborative barriers of time and locality. “You don’t want to be restricted by geography in finding the person you want to collaborate with,” said Shailendra Mathur (pictured), vice president/chief architect at Avid Technology Inc. Artists ...