R. Danes, Author at SiliconANGLE

Cloud

How marketing is entering the digital era with ‘agile transformation’

By R. Danes Apr 27, 2017

Real-world progress in digital marketing lags behind MarTech, the blending of marketing and technology. Why? Because marketers lack agility, a crucial piece to the puzzle, according to Roland Smart (pictured), vice president of social and community…

Emerging Tech

Media mixes with tech from YouTube to NASA at 2017 NAB Show

By R. Danes Apr 27, 2017

The M.E.T. Effect (the convergence of media, entertainment and tech) was on full display at the 2017 NAB Show in Las Vegas, Nevada, this week — from tech for amateur YouTubers to today’s livestream…

Cloud

Marketing silos cracked for insight as digital customers X out ads, analysts say

By R. Danes Apr 26, 2017

Consumers are demanding a digital experience that seeps in marketing rather than splashes them in the face with it. The question is, how will companies orchestrate this and who will be at the helm?…

Big Data

The data arms race could be won with CRM’s secret weapon

By R. Danes Apr 26, 2017

Businesses need customer data to differentiate products, pricing and scale. But how much does freely available data from entities like Google Inc. and Facebook Inc. help them? To stand out, they will have to own and…

Cloud

Is cheap cloud the lifeline for Hollywood’s sinking profit margins?

By R. Danes Apr 26, 2017

Film studios are being disrupted, but smart producers see this as an opportunity to grow rather than mope, according to Wendy Aylsworth (pictured), chief executive officer of Walden Pond Consulting and long-time Warner Bros. staffer. “I…

Infra

Can content live forever as platforms come and go?

By R. Danes Apr 25, 2017

Audiences might soon watch movies via virtual reality headsets, or some as yet unimagined gadget. But just because mediums perish doesn’t mean messages have to, according to Linda Tadic (pictured), founder and chief executive officer of…

Cloud

Are Hollywood’s VR coming attractions tailor-made for cloud?

By R. Danes Apr 25, 2017

Old media — print, radio and film — are finally seeing that Silicon Valley is not some existential threat. Cloud technology can assist them as it has other industries, according to Brian Lillie (pictured), chief customer officer…

Big Data

Big data rewrites the script in the entertainment industry

By R. Danes Apr 24, 2017

Who would have thought the entertainment business would find a use for complex data science algorithms? Yet that is the story at this week’s NAB Show in Las Vegas. And what’s more surprising is…

Emerging Tech

Filmmakers grapple with digital disruption as millennials ditch the movies

By R. Danes Apr 24, 2017

Netflix and other movie theater alternatives are now millennials’ preferred movie-viewing experience. For studios to compete in these new channels, they must deliver more than a 90-minute reel, according to Joan Wrabetz (pictured), vice president of…

Emerging Tech

Of Napster and Netflix: Analysts debate the double-edged sword of digital media distribution

By R. Danes Apr 24, 2017

Disruptive media startups are jazzing the old order of established companies at this week’s NAB Show in Las Vegas, Nevada. But both camps agree that the internet’s open environment can be an ally or a…

R. Danes

How marketing is entering the digital era with ‘agile transformation’

Media mixes with tech from YouTube to NASA at 2017 NAB Show

Marketing silos cracked for insight as digital customers X out ads, analysts say

The data arms race could be won with CRM’s secret weapon

Is cheap cloud the lifeline for Hollywood’s sinking profit margins?

Can content live forever as platforms come and go?

Are Hollywood’s VR coming attractions tailor-made for cloud?

Big data rewrites the script in the entertainment industry

Filmmakers grapple with digital disruption as millennials ditch the movies

Of Napster and Netflix: Analysts debate the double-edged sword of digital media distribution

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