Ronit Belson
Latest from Ronit Belson
Your Analytics is Only as Good as Your Data : Customer Experience circa 2013 – Part 2-3
I recently kicked off a blog series highlighting Forrester Research Inc.’s January, 2013 report: “2013 Customer Experience Predictions” as they relate to how leading companies are leveraging Big Data to truly understand customer experience and behavior. To briefly recap, Forrester’s Customer Experience (CX) Predictions for 2013 include the following: In 2013 tenure in the CX ...
Customer Experience circa 2013 : How Big Data Aids Marketing Operations
Earlier this year Forrester Research, Inc., published its “2013 Customer Experience Predictions” report (January 2013) based on interviews with leading chief customer officers about their biggest challenges and priorities for 2013. Forrester found that over the past two years, consumer technology adoption and market forces have catapulted the field of customer experience into strategic stature. ...