Today, more and more platforms, including Facebook, operate with virtual currency to buy things, progress in the game or just to customize the application. It is projected that global mobile payment revenue will rise from $47.2 billion in 2011 to $998.5 billion in 2016, according to a study by Canadian-based provider of market intelligence services, ...

Social media’s become a truly global affair, and in today’s era the international language of digital culture is the true globalization.  To that end, Offerpop, the promotional marketing platform for Facebook and Twitter, launched full translation features for its app on both the social platforms. This will allow advertisers to market their campaign on Facebook with ...

Some time ago EMI, the record company sued the Irish government when it failed to implement a bill that resembles SOPA. But it seems that the pressures of the entertainment industry, including the demand of EMI itself against the Irish government in January not to pursue a law with full powers to the owners, has ...

Shortly before the planned IPO that will boost the world’s largest social network, Facebook is targeting investors with their new ad offerings. Facebook, for the first time, is allowing advertising on mobile devices. Facebook launches “Premium” and “Offers,” two advertising systems designed to increase the appeal of social networks in the eyes of investors. The ...

After the recent redesign for user profiles, Twitter launches a new update dedicated to the business of mobile.  About two years after the launch of sponsored links in the timeline – the famous Promoted Tweets – the micro-blogging platform announces their deployment on mobile devices. Twitter announced yesterday that it’s promoted products (promoted tweets, promoted trends ...

Cisco has decided to step things up in the security department, easing the burden on IT managers and expanding its intelligence architecture threat to each and every one of its firewall products. At a special media event hosted by Cisco at the RSA Security conference in San Francisco, Cisco has introduced plans for deploying new ...

Yammer, a top provider of enterprise social network services, has integrated with the SAP ERP Central Component. The component, called Yammer SAP Connector, enables SAP customers to log activity stories in Yammer’s Ticker without leaving SAP interface. SAP is one of six companies, who already operate an integration partnership with Yammer. The Yammer SAP Connector ...

In a time when ACTA, SOPA and PIPA are on everyone’s lips, the U.S. government under President Obama officially presented the outline of the document known as the Consumer Privacy Bill of Rights. It’s an obvious reference to the constitutional Bill of Rights, the first ten amendments of the U.S. Constitution, which guarantees basic civil ...

Social media becomes increasingly important in corporate communication strategies, or anyone who’s seeking more visibility on the web. Monitoring is one of the main objectives to improve customer service, your product or marketing, raising the importance of analysis as the basis for new strategies, all based on the vision of what users want. “Brand monitoring ...

The growing importance of social networks and their use in marketing is not a hidden agenda anymore. Companies are actively cooperating with social networks, using a wide range of advertising solutions in the framework of such sites. Friend2Friend, a social media solutions provider that designs, develops, implements and hosts social media applications and campaigns to ...