Saroj Kar, Author at SiliconANGLE

NEWS

Gaming Android’s Ecosystem: Does In-App Marketing Pay?

By Saroj Kar Mar 7, 2012

Today, more and more platforms, including Facebook, operate with virtual currency to buy things, progress in the game or just to customize the application. It is projected that global mobile payment revenue will rise…

NEWS

A Multilingual Facebook Demands New Tools for Content Marketing

By Saroj Kar Mar 6, 2012

Social media’s become a truly global affair, and in today’s era the international language of digital culture is the true globalization. To that end, Offerpop, the promotional marketing platform for Facebook and Twitter, launched full…

NEWS

Ireland Approves “SOPA” Act In Face of Notable Opposition

By Saroj Kar Mar 2, 2012

Some time ago EMI, the record company sued the Irish government when it failed to implement a bill that resembles SOPA. But it seems that the pressures of the entertainment industry, including the demand…

NEWS

Facebook’s New Premium Ads and Its Impact on Advertisers

By Saroj Kar Mar 1, 2012

Shortly before the planned IPO that will boost the world’s largest social network, Facebook is targeting investors with their new ad offerings. Facebook, for the first time, is allowing advertising on mobile devices. Facebook…

NEWS

Twitter, Groupon Must Bring Analytics to their Mobile Marketing Platforms

By Saroj Kar Feb 29, 2012

After the recent redesign for user profiles, Twitter launches a new update dedicated to the business of mobile. About two years after the launch of sponsored links in the timeline – the famous Promoted…

NEWS

Cisco to Push Security Intelligence to All Products

By Saroj Kar Feb 28, 2012

Cisco has decided to step things up in the security department, easing the burden on IT managers and expanding its intelligence architecture threat to each and every one of its firewall products. At a…

NEWS

SAP Goes Social, Box Gives 50GB Free to Android Users

By Saroj Kar Feb 24, 2012

Yammer, a top provider of enterprise social network services, has integrated with the SAP ERP Central Component. The component, called Yammer SAP Connector, enables SAP customers to log activity stories in Yammer’s Ticker without…

NEWS

What Obama’s “Consumer Privacy Bill of Rights” Means for Google, Facebook and Mobile Users

By Saroj Kar Feb 23, 2012

In a time when ACTA, SOPA and PIPA are on everyone’s lips, the U.S. government under President Obama officially presented the outline of the document known as the Consumer Privacy Bill of Rights. It’s…

NEWS

SocialVolt Channels Accelerate Brand Monitoring on Facebook, Google+

By Saroj Kar Feb 22, 2012

Social media becomes increasingly important in corporate communication strategies, or anyone who’s seeking more visibility on the web. Monitoring is one of the main objectives to improve customer service, your product or marketing, raising…

NEWS

Friend2Friend Powers Up the Big Data Behind Big Brands on Facebook

By Saroj Kar Feb 21, 2012

The growing importance of social networks and their use in marketing is not a hidden agenda anymore. Companies are actively cooperating with social networks, using a wide range of advertising solutions in the framework…

Saroj Kar

Ireland Approves “SOPA” Act In Face of Notable Opposition

Cisco to Push Security Intelligence to All Products

What Obama’s “Consumer Privacy Bill of Rights” Means for Google, Facebook and Mobile Users

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