About a year ago I gave a presentation titled “Creating, Curating and Cultivating the Social Web” at the Marketing 2.0 Conference. The point of the presentation was that I believe brands need to create and curate high quality content while cultivating relationships with customers in order to become and remain relevant in the hyper connected world ...

I completely dismissed Pinterest the first time I tried it at some point in 2011. “Nothing new here,” I thought to myself. It didn’t seem innovative enough (and a bit too girly) to be worthy of my interest. It wasn’t until around the time Pinterest secured $27 million in funding from Andreessen Horowitz, which valued the ...

Social networking is the #1 activity online. Even though Google gets the most visitors, Facebook is where most of us are spending our time. And it’s not just about Facebook anymore. We are spending a lot of time on LinkedIn, YouTube, Tumblr and Twitter. While there are some clear major players in the social space, ...

Chris Brogan is a blogger, speaker, consultant, bestselling author and President and CEO of Human Business Works. Chris was one of the very first people I ever “met” on Twitter and I’ve been reading his blog www.chrisbrogan.com ever since. Below is an interview with Chris about his upcoming book, examples of brands on Google+, Black Friday marketing ...

+Dan Reimold has 44 followers at the time that I write this. He wrote an “article” called “Google+: Social Media Upstart ‘Worse Than a Ghost Town.” Dan‘s article basically says “Google+ is not good because no one follows me.” Now, Dan has some “evidence” for this. Of course he does. Except his evidence consists of Rainbow Rowell’s article ...

Hugh Macleod, the cartoonist who blogs at gapingvoid.com, recently announced that he was “giving up” Twitter and Facebook to “reclaim” blogging. His reasoning seems to be partly philosophical (content ownership) and partly strategic (less tweeting about meals means more time to blog about, well, the important stuff). Philosophically, Hugh says he doesn’t appreciate the fact ...

I first spoke with Erik Ober, CEO of Booshaka, in 2010 because his startup, which started as a search engine for Facebook, had caught my interest. I expressed that while it was great to find out about what people were publicly saying about Samsung on Facebook, it would be great to also know specifics about ...

Simon Mainwaring is founder of We First, a social branding consulting firm that helps companies use social media to build communities, profits and positive social impact. Simon is also the author of the book by the same name. Read my interview with Simon below, and make sure to follow him on Twitter @SimonMainwaring and find ...

According to recent eMarketer research, Facebook is the number one seller of display ads in the US. eMarketer expects Facebook to generate $2.19 billion in display advertising revenue this year. How much is expected for Yahoo? $1.62 billion. And what about Google? Only $1.15 billion. We all know that if we want to place text ads ...

Privacy and safety have always been key issues in social networking, especially when it comes to children. While Facebook’s terms and conditions say that kids under 13 aren’t allowed on the site, no one is going to stop a 12 year old from claiming that she was born a year earlier. To make things easier ...