Spigit Comeback Comes through Facebook, with Real-Time Analytics
Like a dormant volcano, Spigit has been relatively quiet for some time, after its well-attended launch years back. But today, the company that helps business look for purpose in social media just announced the release of SpigitEngage for Facebook. The chief purpose of this new product is to integrate incentives, idea commencement, idea trade and real-time analytics, allowing enterprises to exploit the social capital within. The concept is to cage patterns of interests from their customers using this premier social network, extending its original concept much deeper into Facebook’s existing social graph.
The paradigm by which SpigitEngage will work was further discussed by Paul Pluschkell, CEO and Founder of Spigit. “SpigitEngage for Facebook instantly transforms social media to social business,” Pluschkell says. “Combining Spigit’s expertise as the world leader in social idea software with Facebook’s massive reach, SpigitEngage creates actionable insight from social discovery. Facebook built the dominant platform for users, Spigit added the intelligence.”
No wonder Spigit picked Facebook to be the center of their new product. After all, Mark Zuckerberg’s social platform has shown a phenomenal impact on social behavior and influence in the sphere of online security and marketing ads. SpigitEngage hopes to link marketing campaigns to idea administration, mounting brand consciousness and facilitating a dynamic relationship between business and customer. The innovation solution will then provide the companies with purpose on how a marketing strategy should be crafted according to customers’ experience, and insight as to why they keep coming back for repeat business. The feedback process through Facebook will play a major role in SpigitEngage.
It seems like Spigit is back on the race track. Just last January, they entered an agreement with New York City for the utilization of their Simplicity idea management platform and internal crowdsourcing site that contains 15,000 workers. Valuation of Spigit was seen at $85 million following a $10 million augment from shareholders. Their strong comeback made them eligible member of the CIO’s list of “Twenty Companies To Watch In 2011.”
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