UPDATED 14:57 EDT / FEBRUARY 23 2011

Facebook Impacts Our Social Behavior. Turns Out, We’re Obsessed.

According to a New York Times insight, social media sites that enable rendering short messages such as Facebook and Twitter are gaining more and more ground, leaving blogs well behind. The latter are preferred by users that want to tackle various issues in detail, whether the former are easier in managing relationships with families and friends, especially among the young. The Internet and American Life Project reveals that from 2006 to 2009, blogging among children at ages 12 to 17 fell by half; now 14 percent of children those ages who use the Internet have blogs. Among 18-to-33-year-olds, the project said that blogging dropped two percentage points in 2010 from two years earlier.

A video infographic reveals that the Facebook phenomenon is gaining tremendous proportions as the social website currently has 500,000,000 active users. In the US alone, out of 206.2 million internet users, 71.2% of the web audience is on Facebook. Changes in psychology and sociology are also inevitable as 52% of people admit talking more online than in real life. The most active stratum is among younger users, as 48% of young Americans find out about news on Facebook and 48% of the 18 and 34 year-olds check Facebook when they wake up.

Facebook currently clouds in 60 billion photos compared to Photobucket’s 8 billion, Picasa’s 7 billion and Flickr’s 5 billion. Weekends seem to be the busiest times for uploading photos on Facebook and most tags come from young and middle-aged users, women outnumbering men in terms of numbers of uploaded photos.

An interesting note about Facebook is its use as a way of updating status relationships as 37 million people have changed their status to married and 44 million changed their status to single. The decision of posting the status relationship on the Facebook profile brings about discussions and decision-making among partners and single users as well. Noam Cohen notes that “many couples on Facebook have had to ask hard questions and perhaps redefine terms, much the way many on the site now use ‘friend’ to mean someone who has once bumped into someone you also once bumped into.”  Managing one’s relationships on Facebook has become an important part of our web lives, and even our use of the personal cloud.

Facebook’s valuation at $82.9 billion, 40 percent more than in December 2010 translates into investors’ interest in the company; more specifically, only non-US investors, as decided by Goldman Sachs, so as to increase its multicultural image.

The World Is Obsessed With Facebook from Alex Trimpe on Vimeo.


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