Report: Magic Leap raising $500M to bring augmented reality glasses to market
Augmented reality startup Magic Leap Inc. is attempting to raise a lot more money to bring its AR glasses to market, according to a report published late Wednesday.
The unconfirmed funding, according to Bloomberg, would see Magic Leap raising $500 million in a round that would be led by Temasek Holdings Pte., the Singapore government-owned national wealth fund. The round would be at a valuation of $6 billion, up from its already high valuation of $4.5 billion as of its last funding in February 2016.
The Bloomberg report claimed that Magic Leap is aiming to bring its augmented reality glasses to market for a small group of users in six months, with the device likely to ship at $1,500 to $2,000 a headset, significantly more expensive than other augmented and virtual reality glasses currently on the market.
Founded in 2011, Magic Leap is attempting to build and deliver an AR product that combines inherent visual ability with mobile computing to deliver a “visual output equivalent to when you step outside into the world, but powered by the mobile tech you carry around.” The company’s big push is the delivery of an AR experience where generated images are indistinguishable from real objects using a technology called Dynamic Digitized Lightfield Signal.
Magic Leap’s vision for the future of augmented reality has previously been described by many as breathtaking, but the Florida-based company itself has struggled to bring its vision to market, with some claiming that all was not well at the firm.
A report in December claimed that Magic Leap is “still far behind [delivering on] the lofty promises made in some of its videos” and that previous demonstrations of the technology were entirely pre-rendered and did not represent that actual state of the company’s AR tech.
The same report also claimed that the company’s initial prototype is a bulky, shoulder-width box that users look through to see AR imagery overlaid on the real world that would not be feasible for a commercial AR product. It also said Magic Leap’s attempts to shrink the headset using fiber scanning display technology had not been successful.
An additional $500 million in the bank, presuming the round in the company goes through, would in theory help. But since Magic Leap has already raised $1.39 billion from investors including Google Inc., China’s Alibaba, Qualcomm Inc. Warner Bros. and a veritable Who’s Who of investment banks, it’s far from certain whether throwing more money at the technology will do the trick.
Image: mikecogh/Flickr
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