Traditional data center solution providers are feeling the pressure to adapt to modern architectures as the industry shifts toward cloud and hybrid cloud environments. NetApp Inc., historically a storage infrastructure company, is making a push to modernize its product portfolio to include cloud offerings with its Data Fabric offering that facilitates data mobility across hybrid clouds.

“We are building more software capability. We are building more hybrid, more capabilities in the cloud, more capabilities in hybrid, enforcing that Data Fabric message,” said Brett Roscoe (pictured left), vice president of product and solutions marketing at NetApp.

Roscoe and Madge Miller (pictured right), director of worldwide public relations at NetApp, spoke with host John Furrier (@furrier) and guest host Keith Townsend (@CTOAdvisor) of theCUBE, SiliconANGLE Media’s mobile livestreaming studio. They discussed NetApp’s expanded cloud offerings during the NetApp Insight event in Las Vegas, Nevada. 

Use case innovation

As NetApp expands its services, it is shifting the way it markets its products and services toward business outcomes. The messaging centers around specific use cases and NetApp’s capabilities to solve specific business scenarios around cloud computing.

“We really try to make the product the last part, and we really talk about the capabilities across the portfolio, how they address and differentiate us into each of those use case environments,” Roscoe said.  

Among the use cases NetApp is targeting with its new offerings, hyperscale computing for distributed data centers will play an important part in its strategy, according to Miller. To add value outside of its core services, NetApp partnered with Microsoft for its Azure cloud-native solution to expand its hybrid cloud capabilities.

“Looking at hyperscalers is very important for us. Looking at cloud-native partners as we go forward … which is part of what our announcement with Microsoft was about today,” Miller concluded.

Watch the complete video interview below, and be sure to check out more of SiliconANGLE’s and theCUBE’s coverage of NetApp Insight 2017. (* Disclosure: NetApp Inc. sponsored this segment of theCUBE. Neither NetApp nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE