Data backup products are a key component for technology companies — but without data protection, a host of malicious software and other data breaches can plague an organization. Protecting cloud data workloads is the primary mission of cloud data protection and management company Druva Inc.

“We are a cloud-first company in that it’s not a strategy, it’s a way of life. So, our entire application is built in and for the cloud — and by that I mean that it takes advantage of everything that the cloud offers,” said W. Curtis Preston (pictured), chief technical architect at Druva.

Preston spoke with John Walls (@JohnWalls21), host of theCUBE, SiliconANGLE Media’s mobile livestreaming studio, and guest host Justin Warren (@jpwarren), chief analyst at PivotNine Pty Ltd., during the AWS re:Invent conference in Las Vegas. Druva has been experimenting with application development to the cloud and preparing for customer’s demands in scalability. (* Disclosure below.)

Growth in applications services in the cloud

Druva, as well as others, are catching the wave of application development built in the cloud. The overall public cloud services market has grown by almost 29 percent in the past year, pulling in $63.2 billion in total revenues, which include software as a service, platform as a service and infrastructure as a service, according to International Data Corp.

As the demand continues for SaaS applications and IaaS, there is a greater need for scalability, according to Preston. “We try to be scalable, simple and save people money,” he said. “We try to be the opposite of everything that backups are. We can scale up and down depending on the needs of the customer.”

Druva is trying to keep things simple in the cloud primarily by providing less-expensive products and simplified methods for backup recovery, such as “seeding” data from the primary storage to the secondary storage. Druva’s new offering, Apollo for AWS for cloud-to-cloud data protection, is designed to work well with Amazon Web Service Inc.’s EC2, with plans to eventually expand into the rest of the AWS world, Preston concluded.

Watch the complete video interview below, and be sure to check out more of SiliconANGLE’s and theCUBE’s coverage of AWS re:Invent. (* Disclosure: Druva Inc. sponsored this segment of theCUBE. Neither Druva nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE