Google revamps its ads and analytics for a mobile world
By Robert Hof
Google today is announcing what it calls the biggest changes to its iconic search ads since they launched 15 years ago.
By Robert Hof
Watch LIVE: Unlocking the power of data | #infa16
Informatica World 2016 kicks off today, May 24, at Moscone West in San Francisco. The event will feature insights for organizations seeking to unlock and harness one of their most important assets: data. The…
Wikibon
Nutanix brings hyperconverged infrastructure to SMEs
The fact that hyperconverged appliances can be managed centrally makes them immensely appealing to small and midsize businesses with limited IT staff. However, SMEs often struggle to take advantage of the benefits since most…
The pendulum swing: From suite to cloud and back again | #SAPPHIRENOW
By R. Danes
Years ago, it was predicted that the industry would move rapidly to the cloud — and move it did at a pace that exceeded everyone’s expectations. With customers now used to the cloud-based world,…
The millennial effect: The new demand for instant gratification IT | #SAPPHIRENOW
By R. Danes
Food for thought: Are cloud infrastructure and Software-as-a-Service making easy, all-in-one IT inevitable? Or are people raised in a culture of convenience pressuring IT developers for instant gratification? Jason Wolf, GM of Global Technology…
Informatica courts marketers with data lake made just for them
By Paul Gillin
Amid predictions that heads of marketing will soon outspend heads of IT on technology, Informatica LLC is rolling out a version of its Intelligent Data Lake integration and analysis platform targeted specifically at marketers. And…
Wikibon
Druva is applying AWS’ on-demand pricing model to cloud backup
Amazon Inc. has built a multi-billion-dollar cloud empire by enabling organizations to spin up virtual machines through a simple web interface and bill them only for the hardware resources that they use. Now, Druva…
Apixio’s $19.3m Series D round highlights the potential of Big Data in healthcare
What with the Affordable Care Act making health insurance more widely available, healthcare providers and other medical organizations are under growing pressure to accurately predict the costs of patient care. Apixio Inc., a San…
Storage systems startup Datrium debuts speedier Insane Mode
By Robert Hof
Since early last year, Tesla has had an “insane mode” on its Model S P85D that turbocharges the car’s acceleration at the press of a button. Now, a startup has borrowed the concept for…
Wikibon
Kafka gets a stream processing engine to compete with Spark and Samza
Apache Kafka was originally developed to complement stream processing engines such as Samza and Spark, but it may soon end up displacing them in many organizations if Confluent Inc. has its way. The startup, which…