Marketing data is the new currency | #MME16
One of the biggest mysteries for marketers is what’s truly going on with lead generation. Marketing may spend a lot of money, but it’s not guaranteed to get sales results. Mintigo, Inc., has partnered…
Of cookies and people: Honing in on people-based data | #MME16
By R. Danes
Companies stalking the moving target that is their customer have hotly anticipated new developments in Big Data — particularly those applicable to consumer behavior and purchasing. For the past 20 years, cookies have been…
ESL launches its own 24/7 esports satellite channel
By Eric David
The Electronic Sports League (ESL) has announced that it will be launching its own esports-focused satellite channel, appropriately named esportsTV, which will finally provide esports fans with a more large scale platform that does not…
The art of the possible: Real marketing integration not science fiction anymore | #MME16
The technology industry is in the process of creating business value for companies, and the primary focus is on the Chief Information Officer (CIO). However, the Chief Marketing Officers (CMO) are on the front…
Who will win the MarTech arms race? | #MME16
By R. Danes
“Transformation” is an overused word in most industries. Companies looking to promote some new bells and whistle can’t wait to tell you they’re “transforming” the industry. The changes taking place in marketing technology (or…
Are IT and marketing becoming friends? Drag-and-drop process makes accessing data easier | #MME16
The digital revolution has touched all facets of the tech business world, but few have felt the effects so strongly as the marketing sector. Big Data technologies and digital delivery have made it easier…
Bitcoin Weekly 2016 April 27: Bitcoin payments come to Steam, Japan OKs virtual currency, an unlucky someone sent 291 BTC as a fee
By Kyt Dotson
In what is the biggest coup for the Bitcoin community in 2016, Valve Corporation’s video game platform Steam started taking Bitcoin payments. Keep reading for more details on how that came about and why…
Traditional media planning is dead | #MME16
The marketing agency world is under turmoil because they’ve always been the steward for brands to bring high-value messaging to customers. With Cloud technology and increased online channels changing everything, it’s a challenging time to navigate. Vik…
The Cloud brings new power to marketing, customer relations | #MME16
The examination of ways to leverage new advances in data collection and management is pushing marketing in new directions, even as customers gain their own ways of putting that data to use. Bringing the…
Analysts warm up to an OpenStack future | #OpenStack
The OpenStack Summit in Austin, TX, has proved an exciting place to discover what’s new in the open-source and Cloud communities. And, although the event is at an end, the announcements made there will echo…