NEWS
NEWS
NEWS
Marketing data is the new currency | #MME16
One of the biggest mysteries for marketers is what’s truly going on with lead generation. Marketing may spend a lot of money, but it’s not guaranteed to get sales results. Mintigo, Inc., has partnered with Oracle to help bridge that gap to get more efficient marketing and lead generation.
John Bara, president and CMO of Mintigo, and Tal Segalov, cofounder and CTO of Mintigo, spoke with John Furrier (@furrier), cohost of theCUBE, from the SiliconANGLE Media team, during the Oracle Modern Marketing Experience 2016 in Las Vegas.
Marketing: From manual to automative to predictive
“At Mintigo, our whole charter is to help marketers and sales teams find buyers faster,” said Bara. “We do that through data.”
In order to go faster, technology must come into play when it comes to marketing. “Marketing is moving from manual to automative to predictive,” explained Segalov. “I’m excited to see the role technology plays in the modern marketing field.”
Mintigo positions itself as an “intelligence service for marketers,” said Segalov. Mintigo helps makes sense of the data and helps to make the data actionable for the marketer. “We’re a product company,” added Segalov. “What we are best at is building platforms. We like to teach our customers how to use our platform in order to generate marketing leads using those tools.”
Marketing automation is the future
“There’s a revolution that’s occurring that’s not unlike the revolution we experienced in the early days of Google and placing Google ads,” said Bara. Once Google automated their ad service, “I went right to my CFO and was suddenly placing my own ads,” described Bara. “The machine was doing it for me. It was magic.” In a similar way, now marketing data will be automated.
“Marketing data and intelligence is the new currency,” emphasized Bara. Data and using it accurately will be what is going to give companies a competitive advantage over others in the future.
Watch the full video interview below, and be sure to check out more of SiliconANGLE and theCUBE’s coverage of Oracle Modern Marketing Experience. And make sure to weigh in during theCUBE’s live coverage at the event by joining in on CrowdChat.
Photo by SiliconANGLE
A message from John Furrier, co-founder of SiliconANGLE:
Support our mission to keep content open and free by engaging with theCUBE community. Join theCUBE’s Alumni Trust Network, where technology leaders connect, share intelligence and create opportunities.
- 15M+ viewers of theCUBE videos, powering conversations across AI, cloud, cybersecurity and more
- 11.4k+ theCUBE alumni — Connect with more than 11,400 tech and business leaders shaping the future through a unique trusted-based network
Are you an AWS customer? Support SiliconANGLE financially by buying your AWS services from our Marketplace portal page and links: https://siliconangle.com/aws-marketplace/
About SiliconANGLE Media
SiliconANGLE Media is a recognized leader in digital media innovation, uniting breakthrough technology, strategic insights and real-time audience engagement. As the parent company of SiliconANGLE, theCUBE Network, theCUBE Research, CUBE365, theCUBE AI and theCUBE SuperStudios — with flagship locations in Silicon Valley and the New York Stock Exchange — SiliconANGLE Media operates at the intersection of media, technology and AI.
Founded by tech visionaries John Furrier and Dave Vellante, SiliconANGLE Media has built a dynamic ecosystem of industry-leading digital media brands that reach 15+ million elite tech professionals. Our new proprietary theCUBE AI Video Cloud is breaking ground in audience interaction, leveraging theCUBEai.com neural network to help technology companies make data-driven decisions and stay at the forefront of industry conversations.
