New Media Minute: How to Measure ROI in Online Video
About 40% of media buyers at marketers and agencies say that measuring ROI in online video is hard to do. That’s why marketers should outline goals up front so they can better measure ROI…
3+ Alternatives to Apache Hadoop
By Klint Finley
Next week the SiliconAngle team is heading to the HadoopWorld event in New York City. We’ll be broadcasting theCube live and covering all the latest developments in the Apache Hadoop ecosystem. But it’s important…
Microsoft’s Mobile Strategy Lacks Family Support
Microsoft is focusing on making things more mobile. Yesterday, they launched Bing for Mobile and updated Bing to make it show identical results in all platforms. But with release versions for iOS and Android,…
Google+ Package Arrives on the Doorstep of YouTube and Chrome
By Kyt Dotson
Ever since its debutante unveiling at the social media prom, Google+ has had a bit of a rocky start and what have felt like a few stumbles. Google is attempting to bring the service…
Video Ads are in Season: Google, Others Seek Foothold in this Lucrative Market
According to a survey conducted by Burst Media, 7o percent of web users watch online content every week, and that a fifth of them have taken action after watching a video advertisement. The result…
Yahoo’s Latest Comeback: Apps And Ads
Back in September Yahoo fired CEO Carol Bartz and the company seemed to spin out of control. Though Yahoo is still CEO-less as no one seems to want to fill the position, the company is slowly…
Evolution of Mobile Payments: No Hands, No NFC?
By Cherr Aira
The world has already entered the renaissance of mobility, with social networking strengthening its pillars. The flourishing era of smartphones and tablets has given its many segments the backing it needs to establish a…
Give Up Access to Social Media? It’s Like Asking People To Give Up Sex [Infographic]
A Cisco study finds that college students would take a lesser salary instead of giving up their mobile device and access to social media. Mobile smartphones are a gateway to information. Activity streams feed…
Android Developers Anxious for Upcoming 4.0 “Ice Cream Sandwich” Release
Everyone is gushing about the updated Android 4.0, dubbed Ice Cream Sandwich. The best thing about it is that it’s for both smartphones and tablets, unifying efforts for Google and developers alike. But the…
Motorola Reveals Two New Xoom 2 Tablets, Leverages Android OS
By Isha Suri
After the successful launch of the initial Xoom tablet last year, Motorola is coming up with its next set of Xoom tablets, just as the holiday season approaches. The company is launching two Android…