siliconANGLE » Analyst Reports are So 1.0

Analyst Reports are So 1.0

Jeff Nolan | December 16th
READ MORE

Mary Meeker (yep she’s still rowing that same boat) came out with the mother of all reports on the mobile market:

We decided to create The Mobile Internet Report largely in PowerPoint and publish it on the web, expecting that bits and pieces of it will be cut / pasted / redistributed and debated / dismissed / lauded. Our goal is to get our thoughts and data into the conversation about what may be the biggest technology trend ever, one that may help make us all more informed in ways that are unique to the web circa 2009, and beyond.

[From Morgan Stanley - Institutional Services]

imageMy first thought was these reports really haven’t changed over the years… there’s the same defining the landscape and recalling of history section, coining of terms, the all important “themes” summary, and money shot powerpoint graphics that anyone pitching a mobile app or data startup will immediately have a geekgasm over.

Next let us talk about the reliance on history as a predictor for the future in technology markets. Bottom line, history is written by the victors and ultimately means bupkus for the venture market. Specifically on mobile, who would have predicted that the iPhone would redefine the mobile application market when it first came out? Recall as well that Apple did their best to lock down the handset so that 3rd parties could not build native apps… so clearly even Apple couldn’t predict what was in store.

History doesn’t mean shit and the great companies always emerge from completely orthogonal plays on what all the smart people predict will happen.

imageDon’t get me wrong, there is a ton of really good data in this tome on the mobile internet… but does it really tell us things we don’t already know, like bandwidth growth for mobile will outpace desktop, apps and data drive consumption, pricing pressures emerge, VoIP will be big, location based services are the new frontier, and socialization of mobile devices and apps is a next wave? These reports are little more than an attempt to define how the market is defined and conversed about… burnish up the faded glory that being a big i-bank analyst used to hold.

I commend Morgan Stanley on producing a truly impressive 700 slide PowerPoint presentation but ask whether or not the effort is worth the expense. I’d rather see a collection of short stories that tie these themes together than the analyst version of War and Peace.

In the same vein:

About Jeff Nolan

My name is Jeff Nolan and I write Venture Chronicles. What started, in 2002, as a simple initiative to understand this thing called “blogs” that I kept hearing about has evolved into something much more significant. Home About Venture Chronicles About Venture Chronicles My name is Jeff Nolan and I write Venture Chronicles. What started, in 2002, as a simple initiative to understand this thing called “blogs” that I kept hearing about has evolved into something much more significant. Along the way to becoming a bona fide blogger I started to understand the implications of user generated content. At the time I was a venture capitalist for SAP, the enterprise software company, and in my travels in the enterprise software market it became evident that blogging would be a powerful communication channel for enterprises to use, what we now call social media, and a powerful information collection mechanism for bottom up corporate intelligence. Combined with search technology, social networking software, and wikis, I was witnessing the inception of an entirely new generation of knowledge management software. I am currently the VP Product Marketing for Get Satisfaction, the simple and effective way to build online communities that enable productive conversations between companies and their customers. Over 50,000 companies use Get Satisfaction to create a social support experience, build better products, realize SEO benefits, and take advantage of brand loyalty behaviors that results in strong word of mouth marketing experiences in the market. I can be reached at jnolan-at-gmail-dot-com.