Sprout Social Launches Management Tool; How It’s Different.
There are a lot of social monitoring products existing online. One of the latest additions to this populated market is Sprout Social, which was announced just today. It enables businesses to monitor all their social networks across the internet on a single web-based dashboard. This includes Twitter, Facebook, Yelp, LinkedIn, and Foursquare. What’s its point of differentiation in a rapidly crowding market? From Sprout Social:
“We’ve put the most comprehensive set of business oriented tools in one place to help you manage your entire social presence brilliantly. We connected all the major networks, built tools to make sense of the information and invented new ways to connect with highly-targeted potential customers. Then we made it elegant and easy to use. Finally we baked-in best practices and plenty of tools to nudge you in the right direction.”
The company was founded last 2009 funded by Groupon founders Eric Lefkofsky and Brad Keywell through Lightbank. The combined offering of social media management and analytics is one way Sprout Social hopes to stand out from the crowd. There will be several verticals that continue to launch around social media data aggregation, analysis and management, and it will be some time before the best practices and standards are delineated.
A message from John Furrier, co-founder of SiliconANGLE:
Support our mission to keep content open and free by engaging with theCUBE community. Join theCUBE’s Alumni Trust Network, where technology leaders connect, share intelligence and create opportunities.
- 15M+ viewers of theCUBE videos, powering conversations across AI, cloud, cybersecurity and more
- 11.4k+ theCUBE alumni — Connect with more than 11,400 tech and business leaders shaping the future through a unique trusted-based network.
About SiliconANGLE Media
SiliconANGLE Media is a recognized leader in digital media innovation, uniting breakthrough technology, strategic insights and real-time audience engagement. As the parent company of SiliconANGLE, theCUBE Network, theCUBE Research, CUBE365, theCUBE AI and theCUBE SuperStudios — with flagship locations in Silicon Valley and the New York Stock Exchange — SiliconANGLE Media operates at the intersection of media, technology and AI.
Founded by tech visionaries John Furrier and Dave Vellante, SiliconANGLE Media has built a dynamic ecosystem of industry-leading digital media brands that reach 15+ million elite tech professionals. Our new proprietary theCUBE AI Video Cloud is breaking ground in audience interaction, leveraging theCUBEai.com neural network to help technology companies make data-driven decisions and stay at the forefront of industry conversations.
