UPDATED 12:54 EDT / NOVEMBER 24 2010

Nokia Appoints Jerri DeVard to Chief Marketing Officer

jerri-devard With Thanksgiving almost upon us, Nokia has a lot to be thankful about—they’ve just announced the appointment of Jerri DeVard to as its new Chief Marketing Officer and Executive Vice President. As a marketing mogul herself, DeVard should bring a lot of experience to her role.

“With Jerri at the helm,” says Niklas Savander, head of Nokia’s Markets unit, “we expect the integrated marketing and communications activities to increase the impact of our communications and engagement with consumers and other stakeholders across the industry and across the globe.”

DeVard is a veteran with more than 25 years of marketing experience under her belt and has worked across numerous leading consumer brands, including Verizon, Citigroup, Revlon, Harrah’s Entertainment and the Pillsbury Company. She’s even applied her expertise on the Barak Obama presidential campaign in 2008. More recently, DeVard has founded her own marketing group that provides advice and counsel to major consumer product companies.

Her appointment to Chief Marketing Officer for Nokia will also help spur them on with their US sales, which according to VentureBeat coverage, has been flagging even though Nokia dominates the world market and has huge popularity in Europe. This track record could be seen as the biggest hurdle that DeVard will have to leap during her administration—but with the benefit of her own track record as a practiced marketer she looks to be the light at the end of Nokia’s US sales tunnel.


A message from John Furrier, co-founder of SiliconANGLE:

Your vote of support is important to us and it helps us keep the content FREE.

One click below supports our mission to provide free, deep, and relevant content.  

Join our community on YouTube

Join the community that includes more than 15,000 #CubeAlumni experts, including Amazon.com CEO Andy Jassy, Dell Technologies founder and CEO Michael Dell, Intel CEO Pat Gelsinger, and many more luminaries and experts.

“TheCUBE is an important partner to the industry. You guys really are a part of our events and we really appreciate you coming and I know people appreciate the content you create as well” – Andy Jassy

THANK YOU