eBay Sales Hang Hopes on Mobile, Acquisitions and Beyond
eBay has made public this year’s global mobile shopping trends on items sold and sales via its interactive infographic application (see here). The period is covered from January, the 1st 2010 to December, the 21st and during the 12 months over 30 million downloads of eBay’s mobile apps were enlisted. “As mobile shopping peaked this year, eBay led the way by becoming the go-to shopping destination,” said Steve Yankovich, vice president of mobile for eBay.
“With more than 30 million downloads of eBay’s mobile apps worldwide, eBay is clearly a barometer for mobile shopping trends. We see people buying everything from designer apparel to cars and trucks on their phones regularly, and purchases being made through eBay mobile every second.”
According to the analysis of its top six mobile markets, eBay came up with the top five categories ranked by the number of items sold through eBay’s mobile apps in the US: clothing, shoes and accessories, cell phones and PDAs, collectibles, jewelry and watches, toys and hobbies.
The most profitable period for eBay was the 25th November – 25th December month, during which US eBay mobile sales grew 134% in comparison with the same period of year 2009. The video game industry also benefited from revenue increase around the February period, notably during the Valentine’s Day, sales going as high as 68%.
Last week eBay acquired brands4friends, a German company selling high-quality goods from celebrated brands at great discounts, after having also acquired Critical Path, a mobile app developed and Milo.com, a shopping search engine. The ongoing updates eBay has made to its product line up indicate a desire to stay on top of trends, hoping to regain its prowess as a heavily influential marketplace in the online sector. Things have changed quite a bit since eBay’s early days of glory, and mobile has become a major platform in today’s consumer market. Based on this report, it looks as though eBay is taking advantage of the growing mobile sector, enhancing it along with other verticals for niche expansion.
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