Dell’s refocused strategy is working in their favor when it comes to the development of their business services, a central topic for the Dell Storage Forum, kicking off today. We’ll be there live, covering the event from every angle (see broadcasts and interviews at SiliconAngle.tv). Dell Storage is an important area to watch as Dell shifts away from PCs and into the cloud.
The company has been in a relentless pursuit to come back from huge losses from previous years, and 2011 could be their much-awaited comeback. While other organizations like HP have recorded stock troubles and sliding sales, Dell continues to profit and their margins are up. Both Dell and HP are making the transition to the cloud, having made several key acquisitions towards the growing industry’s monetization. As with many companies looking to grow in the cloud sector, Dell Storage is finding ways to focus on the SMB market.
According to CEO Michael Dell, the decision to veer away from PC’s is helping them attract revenue. While computer units’ sales are sluggish, they tried pounding on more profitable products and services that include data storage and software.
Dell’s finance chief, Brian Gladden confirmed a positive movement within the company’s finances saying, “When you look at margins, it’s continuing a trend of moving to higher margin products. We’ve seen improved margins in nearly the entire portfolio.”
Already Dell has cloud-based services for the enterprise, like DellStreak, bridging Dell devices (tablets) with the cloud. It’s not a viable competitor with the ecosystems driving Apple, Google and Microsoft clouds, but a series of recent acquisitions suggest that Dell’s building an extensive app market and ecosystem all its own. Boomi, SecureWorks and InsightOne are the notable buys in this area.
Dell has also grazed headlines with recent developments that include their hunt for networking components, where Brocade is named as the frontrunner. They also made alliances with SAP Teams, a deal that was announced at SAP Sapphire 2011. The enterprise is also empowering their cloud services and virtualization IT, an important extension of their developing storage services. This was evident when Dell allotted $1 billion to purchase data centers and expand solutions. They also updated products in terms sleeking up their remote desktop offering.
On the product front, Dell is also launching notebooks that are designed for rough and rugged conditions and will serve professions in the military and industrial environments. The rugged laptop solutions consist of Latitude E6420 XFR and Latitude E6420 ATG.
The company is now in preparation to stage Dell Storage Forum 2011. To be held in Orlando, Florida, this event will feature breakout sessions and certification opportunities regarding storage, data centers, solutions exposition and networking discussions. We’ll be there covering the event live. Check back at the SiliconAngle blog, and tune into SiliconAngle.tv for live broadcasts, interviews and regular news updates from Dell Storage Forum.