Dell is far from the usual large corporation, which Dell Compellent President Phil Soran says can be “all cattle and no hat.” While you may be enamored by how quirky the leaders answers questions in the on-going Dell Storage Forum 2011, the company has been moving towards the right direction, according to pundits. Various releases that include a new storage solutions lineup running on Fluid Data Architecture—EqualLogic FS7500 and EqualLogic software version 5.1 have spiced up the competition. Ehem, HP.

Founder and CEO Michael Dell expresses his devotion for storage saying, “I often get asked what is the most exciting part of the Dell business. I have five kids and I love them all equally, but I do love storage – in fact Dell started as a storage company.” He added, “We had to take on the server solutions challenge, which is what we’ve done with our acquisitions by going deeper into the enterprise applications space, it’s not enough for these companies to just buy another bigger, more powerful server – they need to manage the data more efficiently.”

The last three days in the tech community were dominated by events like this Storage Forum of Dell, which is the first of its kind that the company hosted. Recent developments within this conference includes Dell’s announcement on building credibility as platform-agnostic services vendor. VP of Dell’s storage Darres Thomas also discussed new elements to the storage plan and welcomed Compellent into the fold. The discussions also paved the way for customers to decipher the concepts beneath fluidity and channel. The introduction of new major market players, Dell launched their storage, hardware and firmware.  Partners gave high regards to Compellent’s strategy.

Dell started as a storage company. Now that they are tracing back to their roots, would this direction prove to be able to hasten Dell’s recovery plan?