Advertising is one of media’s income generating tools.  It gives an opportunity for growth through additional revenue streams, providing data to brands seeking to gain from new forms of market research.  It is also a way to let customers know the myriad of products and/or services available in the market today.

Folka who read  The New Yorker, Wired and Bon Appétit magazines through iPad’s social reader Flipboard, will start seeing advertising in Flipboard’s presentation.  Flipboard’s new ad program stems from the Flipboard Pages project, which converts magazine, Twitter and Facebook feeds into specially designed magazine-style pages.

“Condé Nast is always looking for ways to take advantage of new channels that provide an environment in keeping with our editorial excellence, while offering unique opportunities for readers and advertisers,” said Lou Cona, CMO at Condé Nast. “Flipboard’s social magazine is a great example of that winning combination, while also giving us another way to market our own portfolio of tablet apps.”

“In many cases, people often look to magazines for the advertising,” said McCue and Josh Stinchcomb, VP digtial sales for Conde Nast Media Group. “That’s not the case with web ads. It has a lot to do with the format of online ads. The fact that the ads are eating into the content whether it’s a skyscraper or a pop-up. With our ads, it will have a similar look and feel to what’s in a magazine. In a lot of ways, it will be regarded simply as additional content.”

Flipboard and Condé Nast will activate a limited number of ad pages within specific content.  A simple tap on the magazine-style ad takes a reader to a brand’s website or Facebook page for additional information.  Conde Nast Media Group is not worried that Flipboard users will react negatively on the advertising attached to posts.  Both Condé Nast and Flipboard will share revenues from the ads.

The advertisement plans for Flipboard includes full-screen promos, and in terms of the creativity, some marketers may elect to use an existing print ad or develop something specific for the Flipboard app.  Moreover, the advertising is designed to serve as an extension of what’s on the web and in print, going along with Flipboard’s goals of bringing a print magazine appeal to the iPad, aggregating the news we find personally relevant. It’s also a way to connect the iPad app editions of Condé Nast’s titles to the web and the print versions, something many digital publications aim to do.