King of the Living Room?
Whether through apps, game consoles or connected TVs, Netflix is well on its way to living room dominance. The market for connected TVs with built-in apps for Netflix, YouTube and others is poised for massive growth in the next few years, while 60% of homes that have these apps are using them once a week already. This underscores the powerful position Netflix is in, but the company does face some challenges, and for all the details on the hurdles and opportunities check out this week’s New Media Minute.
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