Every year during the MAX technology conference, the latest technology trends and new products are showcased. And at the start of this year’s event, Adobe didn’t disappoint. First the company announced the acquisition of privately held company Nitobi Software. And second, the company is unleashing the third public preview version of the new generation of Web standards, the Adobe Edge software.
“PhoneGap has proven to be an industry-defining app solution for HTML5 developers,” said Danny Winokur, vice president and general manager, Platform, Adobe. “PhoneGap is a fantastic solution for developing a broad range of mobile apps using the latest Web standards, and is already integrated with Dreamweaver CS5.5. It’s a perfect complement to Adobe’s broad family of developer solutions, including Adobe AIR, and will allow us to continue to provide content publishers and developers with the best, cutting-edge solutions for creating innovative applications across platforms and devices.”
“Interactivity is the most requested functionality thus far,” said Mark Anders, the Adobe associate who leads the Edge project. “With it, Edge changes from a tool that essentially spruces up a page as it load into one that changes as people use it.”
More companies are innovating around HTML5 technology. Last month InMobi acquired Sprout, which creates HTML5 rich media creative platform to help agencies and brands reduce the complexity of rich media mobile ad creation and distribution. Also, Google is apparently building HTML5 versions of their browser-based web apps to present a uniform interface on supported devices, covering both Android and iOS.