Open Mobile Ecosystems Will Win in 2012: RUWT?! Predictions

Many companies have released their own set of predictions for 2012, and so have just as many pundits. SiliconANGLE’s Editor-in-Chief Mark Hopkins interviewed several this past week, and discussed the near term future of the mobile industry and consumer platforms.

Mark Phillip of AreYouWatchingThis!?, a sports broadcasting service, talked a great deal about these two areas (see the full video below). He briefly talked about his now four year old startup, which – especially since its launch on Android–offers more than just content but also alerts, filtering and integration with several other services.

He moved on to the topic of openness in the various app ecosystems. He highlighted Microsoft’s success with the Xbox, thanks mainly to the fact it expanded far beyond gaming into home entertainment and other areas long ago. Phillips continued that line of thought, pointing out that a more open app ecosystem – making the APIs more available to developers – would mean even more success for the company. And that may be a trend to look out for in 2012.

Phillip believes that a thriving ecosystem could translate into a great deal of growth for capable providers as well – the ones that operate robust, yet fairly closed platforms (i.e Verizon.) Entry rates should be trimmed in order to attract developers, and the word open needs to be recognized thoroughly – all the way down to customizable app components and free 3rd party add-on integration.

 

About Maria Deutscher

Maria Deutscher is a staff writer for SiliconANGLE covering all things enterprise and fresh. Her work takes her from the bowels of the corporate network up to the great free ranges of the open-source ecosystem and back on a daily basis, with the occasional pit stop in the world of end-users. She is especially passionate about cloud computing and data analytics, although she also has a soft spot for stories that diverge from the beaten track to provide a more unique perspective on the complexities of the industry.