Spotify really wants to achieve everywhere access. Aside from recently launching the Play Button, a widget that people can embed on their sites to share their favorite tunes, the cloud music service unveiled branded apps today.
Spotify teamed with AT&T, McDonalds, Intel, and Reebok for the latest series of branded apps, and the global partnership with Coca-Cola was also announced.
“Our goal is to make Spotify ubiquitous,” SPotify CEO Daniel Ek stated. “We want to be everywhere.”
Though apps on Spotify aren’t new, the branded apps bring something different to the table. The AT&T app, “Surround Sounds,” lets users view maps and locations tagged for where popular songs were recorded. Reebok’s app creates workout playlists, and Intel’s “Sifter” recommends songs, bands and artists based on what users’ Facebook friends are listening to.
Also, Facebook is said to be integrating a “Listen” button on artists’ pages, expected to make Spotify the preferred listening tool for the social network, though this particular feature is said to be available for other services as well. The Listen button will also be seamlessly integrated into the Facebook Timeline.
“The new button will give music fans an easy way to listen to songs through their favorite services, such as Spotify and MOG, directly from Facebook Pages,” a Facebook spokesperson explained to VentureBeat.
MOG reaches the land down under
MOG, the on-demand subscription music service, and Telstra, an Australian telecommunications and information services company, announced an exclusive partnership that brings MOG’s music to Australian shores. This is MOG’s first international deal.
“It’s thrilling to broaden MOG’s reach and bring Australian’s the best music listening experience available on multiple platforms,” said David Hyman, CEO and founder of MOG. “We’ve been working toward global expansion for some time and prioritizing markets based on opportunities. Australia is a key, major music market ripe for disruption and we’re pleased to be the sole provider of on-demand music for the leading telecommunications provider in Australia. We can’t wait for music lovers to experience MOG’s entire catalog of on-demand music from wherever they are and we’re making it easier than ever to do so.”
Pandora’s box reveals secret project
Pandora has been secretly working on a project that not only categorizes music but dissects songs to determine how they fall into specific genres. With Intel’s sponsorship, Pandora was able to work on the Inside the Music project that tells listeners how songs are categorized in the Music Genome Project, Pandora’s proprietary taxonomy of music DNA.
“For more than a decade, we have been capturing in great detail every aspect that gives a song its unique character, whether it’s the melody, harmony, rhythm, instrumentation, vocal performance or lyrics,” Pandora founder Tim Westergren said in a statement. “We’re pleased to partner with Intel to give people a unique opportunity to discover even more about the music and artists they love.”