Applicasa is a new mobile startup that is trying to address an area that is being targeted increasingly nowadays: server-side scripting.  The creation of an app that connects to the web doesn’t end at just coding – it also means setting up the environment that will support a range of functionality.  It’s a tedious task that involves a great deal of work, necessitating a familiarity with an entirely different set of languages and frameworks; something that most developers wouldn’t mind circumventing.

What Applicasa is banking on is that some may even be willing to pay in order to automate all this work, or rather pay less than what it would cost to outsource the project.

The news is that  today the platform, which launched in February exclusively for iOS, is finally coming to Android.

What Applicasa does is essentially reduce server-side development to a drag and drop interface. After the user sets up a database, the system generates a customized SDK that accommodates their settings, as well as an SQL instance and separated hosting space for security purposes.

This is only a part of what Applicasa has to offer. Once a customer has an app up and running, they can leverage a CMS that comes as a part of the service to manage content updating. It can also be used to collaborate with colleagues and interact with end users, the startup promises.

“We’ve seen firsthand how difficult it is for mobile developers to build the backend infrastructure required for full-featured mobile applications,” noted Lior Malenboim, CEO of Applicasa.  “By squarely addressing this problem, Applicasa’s solution has added over 2,500 registered iOS app developers since we launched in February, and we expect new registrations to rapidly double, given our new support for the popular Android platform.”

Expanding from iOS to Android is an important step for Applicasa, building a framework that works across operating systems.  While developers often cling to iOS for prioritized app launches, an Android version is needed in order to reach the masses.  And it’s really up to third party platforms like Applicasa to bridge the gaps between native operating systems, enabling developers to access consumers wherever they reside.

Facebook is likely to increase in influence as far as mobile platforms go, and this is something Applicasa anticipates for future iterations.  They already have developer packs that let developers integrate a Facebook app into their own mobile app, and simplifying this process is key for Applicasa’s development and appeal moving forward.

Contributors: Maria Deutscher